Wonder Woman Cartoon Trailer Reveals the Marketing People Weren't Even Trying

Posted at 4:03 PM Aug 04, 2008

wonderwomancartoon.pngOkay. Go over to Yahoo, watch the new trailer for DC's direct-to-DVD Wonder Woman cartoon movie, than get your ass back here.

You back? Good. Okay, so the trailer looked good enough—plenty of action, and a far wider variety of bad guys for WW to beat up than I would have supposed, but the people responsible for branding the movie should be beaten. Actually, they should be beaten apathetically for several months. There are two taglines for this film, and both are beyond lame:

• Experience a hero's epic journey from princess to warrior
• Some heroes are made—this one was born

Besides being incredibly generic, neither of them make any damn sense. I thought the whole point of Wonder Woman is that she was Diana, the WARRIOR PRINCESS of the Amazons. That's her whole deal. It's not like she was on Amazonia picking flowers until Steve Trevor popped by. Besides, it's also not like she stops being a princess when she leaves, so she's a Warrior Princess when the movie starts, and still a Warrior Princess when it ends. Right?

The second tag is worse, since Wonder Woman—as has been her origin for years—was in fact made out of clay by her mother, Queen Hippolyta. So yes, this hero was one of the "made" ones. She couldn't have been less born.

Also, I'd like to point out a neat word for further Wonder Woman promotional use: "heroine." It means "female hero." As it turns out, Wonder Woman is also a female hero, and perhaps, if you wanted to get other females interesting in this movie, you might play up the fact that the lead character is also female. Just a thought.

Comments

John said:

Well, I'll be seeing it. Mostly because I'm a sucker for Wonder Woman stuff that isn't the original TV show, and partly because Nathan Fillion is doing one of the voices.

But yeah, the 'this one was born' tagline is just really, really stoking the nerd-rage fires.

Frito said:

It seems like the "made" comment is a response to Iron Man. But who compares the two.

Zach said:

I don't know, I think people will be able to figure out she's a chick. Everyone will see the image before the tagline, and hopefully the tagline won't be bigger than her boobs, or cover them up in any way. Also, that "born" thing is pretty stupid. They went out of their way to be wrong. Unless they've changed her origin, and the Amazons got her genetic material from David Crosby.

MarthaRose said:

Agree with everything you've said except for that last paragraph. A "heroine" is someone who swoons over her cousin in a Jane Austen novel. You save my life, you're a Big Damn Hero.

Seriously, female superheroes aren't for girls. They're just cool. WW is strong and scary as hell (and, yes, pretty hot). The absolute worst thing any superhero movie could do (Imho) is to try and appeal to women. Blech. I'm not a fan of WW or Spiderman or Batman or Yorrick because I'm a girl, I'm a fan because I'm a nerd. Slapping a female character in a show doesn't suddenly make girls identify with it - good writing does that.

End of rant. I really do agree with you.

Kevin said:

I like her new nose.

cKHAVIKk said:

god... I love WW.
Almost as much as I love Harley Quinn.

Pointless rambling? You bet!!!

Snoodle said:

Looks pretty good...though I'll agree with the lame taglines. Also, 'A stunning new masterpiece' might be pushing it.

scott said:

Hero should be any gender, in my opinion. I'm bored by the WW comics and the old TV show, but the Wonder Woman in the JLU cartoons had me doing the bulletproof bracelet wonder dance. Looking forward to another animated Wonder Woman.

Love your site by the way.

Templar said:

MarthaRose:

A "heroine" is someone who swoons over her cousin in a Jane Austen novel.

Wrong. A heroine is, according to the primary definition, a woman possessing heroic qualities (and I would argue that Diana Clayborn doesn't, but that's beside the point).

scott:

Hero should be any gender, in my opinion.

Oh, of course. All hail our new, sexually ambiguous overlords.

The Shadow said:

Neither of the taglines is as bad as Wonder Woman's closing comment at the end of the trailer, "It's not polite to hit a lady!" Where exactly did she learn how to fight, and how did she learn without hitting ladies? Everyone who has ever read the comic (or seen the Justice League cartoon) knows that WW does NOT play the gender card when she fights. That's Hollywood P.C. for you.

Jaysun said:

Hero, heroine, there should not really be gender specific tags like this if people are into equality. Most aren't, so we are stuck with words like "heroine," "actress," "Stewardess," and the colloquial "dudette." Most women want to free themselves from the confines of the above feminine-tinged words, why not break heroine. Instead of making a new word to define, why don't we redefine a word commonly associated with males, in this case "hero," and try our hardest to equalize its gender-specificity.

Templar said:

Hero, heroine, there should not really be gender specific tags like this if people are into equality. Most aren't, so we are stuck with words like "heroine," "actress," "Stewardess," and the colloquial "dudette." Most women want to free themselves from the confines of the above feminine-tinged words, why not break heroine.

I sense a great contradiction in this post. ;)

Anonymous said:

I take it you none of you smug pricks have ever read a Jane Austen novel in its entirety. There are swooning bitches, sure, but there are a lot more conniving bitches if you'd actually read a few of her books. And the strongest - if by strongest you mean not a Charlie's Angels-type svelte ass-kicker but rather a clever and self-confident human being - characters in her novels are always women, with men being too self-absorbed to put up an adult resistance.

I blame Hollywood for the unfair, sentimental rep Austen gets - she was far nastier than any of your Frank Millers, but her hatred for people was regulated and thus far less obvious. This is a nerd site, but lets be smart, snobby nerds, okay? (Oh, and Templar got you, Jaysun)

Jeff Manley said:

I just hope that they throw in some nods to bondage like the really really old comics.

Those were freaky awesome!

Zach said:

Hey, I'm not smug! Of course, nor have I read any Austen. But I love the mix of commenters this site gets. Bondage is indeed "freaky awesome." The line about it not being polite to hit a lady? Not so much. WW probably avoids hitting men, because she keeps breaking them.

satur8 said:

It kills me that this will be produced with an ambiguous target audience and sloppy marketing. Meanwhile, the Wolfman / Perez inspired New Teen Titans: Judas Contract project has been put on indefinite hold. I like Wonder Woman, but this release is going to fail and will cause DC to kill the line of mature themed DVDs. The Judas Contract would have been a much more interesting choice and provided an opportunity to expand upon characters that deserve the attention. Wonder Woman has been around for over 60 years and indeed is deserves to be recognized as one of the big three in the JLA. She is a great hero with a rich history, but if she's not mainstream by now, it ain't happenin'. However, this was probably the last good chance for DC to get one of their greatest stories out to the mass market and they passed on it in favor of a film that is being marketed on gender rather than substance. Goodbye origin of Nightwing. Goodbye revelation of Terra the traitor. Goodbye Cyborg, Starfire, Wonder Girl, Changeling and Raven in action. Goodbye Deathstroke the Terminator and your masterplan. Hello epic journey from princess to warrior.

By the way, for those who are arguing about Hero vs. Heroine. I've always seen Wonder Woman as a HERO. Her greatness goes beyond the fact that she is a woman. That is why I find so much disappointment in the line, "It's not polite to hit a lady". She's freakin' Wonder Woman. How can this line possibly fit sensibly into a movie about a warrior?

Templar said:

This isn't about "going beyond" anything. The character is a heroine by definition, and that's all there is to it.

G.M.Kelly said:

You are absolutely correct...but way way too picky and critical. Yes, she was both a princess and a warrior from birth, although perhaps it is intended to imply that she became a warrior in actual fact when she donned the costume and went out into the world of men to actually fight evil instead of just practicing war games on her island. Yes, she was made by her mother, and I think I saw a film clip that actually shows this happening in the animated movie, but...well...do we want a bunch of religious fanatics doing everything they can to stop production and sale of this movie DVD because they are claiming that the movie is anti-christian and opposes the Bible? And finally, my absolutely correct but all too critical friend, "heroine" is correct, but it is also correct to use the "masculine" form, "hero", in relating to Diana/WW (as is the case with "goddess" and "god"), and perhaps wise as the term "heroine" is all too often used these days for characters like Lois Lane who is always finding herself in grave peril and in need of being rescued by a "hero" like Superman. Thus "hero" in reference to Wonder Woman would probably be best to indicate that this is a babe who can handle her own problems (as well as kick the butt of anyone who calls her "babe")...and save the world. But who cares? The trailer was pretty good and I'm looking forward to the movie, hoping that all the hype about a live action film isn't, well, hype. But please, not Sandra Bullock. Catherine Zeta-Jones or someone similiar, I hope!

Des said:

Love the point about being made. It's like the new Coke advert: "Never had artificial ingredients, never will." Riight, so cocaine doesn't count then, I take it.

Mike said:

"Most women want to free themselves from the confines of the above feminine-tinged words"

I really think "most women" could care less... but you obviously have your finger on-the-pulse of most women.

kingmarco66 said:

"It's not polite to hit a lady".
No doubt WW has visited Sparta, so this could be the Laconic sense of humour.

kingmarco66 said:

DES: yeah, cocaine IS a natural prioduct, fella. Not sayin its not blinkin dangerous, but it *is* made by lady Gaia.

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