Mattel Reveals Awesome SDCC Exclusive Toys You Will Never Ever Have a Chance to Own

By Rob Bricken in Cartoons, Comics, Toys
Tuesday, April 13, 2010 at 10:32 am

G4 went to Mattel and got to see all its SDCC exclusive toys, and man... okay. I'm going to start positive. The exclusives are uniformly awesome.

Masters of the Universe Classics -- Besides the Skeletor and Mo-Larr two-pack inspired by the Robot Chicken sketch, the other MOTU exclusive will be Prince Adam and Orko. Not only is Orko actually the right size compared to the other characters (for the first time ever), the SDCC version will actually turn clear in water (while the version sold online will not). Awesome.

Ghostbusters -- Mattel will be offering Mego-style 8-inch Ghostbusters figure with cloth outfits, not based on the movie, but based on the cartoons. Now, they're not in the above video, so I don't know if all four Ghostbusters will be offered or just one, but you can see pics of the Venkman figure right here. He's pretty amazing.

DC -- Two great exclusives here; the first is a DC Universe Classics Plastic-Man with an absurd amount of accessories/body parts and appendages (the SDCC version will come with a Plastic Man as suitcase accessory, the online version won't).. But the piece de resistance will be Mattel's DC Infinite Heroes -- you know, the 3 3/4-inch guys -- Justice League versus Starro pack. Not only does it include a huge Starro figure, not only does it include the Flash, Wonder Woman, Green Lantern, Martian Manhunter and Aquaman figures, but the packaging is just like the cover of Brave and the Bold #28. It's insane. I don't collect any DC toys, and never have, but I want this. I want this so bad.

So now for the bad news: none of us will get these things. Not if we go to San Diego Comic Con and wait in line for six hours at the Mattel booth, not online, when Mattel eventually sells them at MattyCollector.com. Because Mattel has vastly underestimated the demand for its collector toys, just as it's done every day for the past two years, and it won't make enough for the con or its own store.

Think about it this way: last year, the MOTU exclusive of He-Ro -- a figure that was planned but never released for the '80s line, known only to hardcore He-Man fans, and who looked like Rod Blagovich in armor but no pants -- sold out in minutes. Minutes. And this year, Mattel is offering fucking Prince Adam and Orko, two main characters -- the Real Ghostbusters, a beloved '80s cartoon -- the super popular among comic fans Plastic Man -- and the coolest damn DC set I've ever seen. Think those might be slightly more popular than He-Ro?

And if you think Mattel has learned from their mistakes, no. They haven't. Mattel's been selling Masters of the Universe Classics online for two years -- more than enough time to gauge collector interest and make the appropriate number of toys, right? Wrong. Last month, Moss-Man -- fucking Moss-Man -- sold out in five fucking minutes, no joke. I absolutely promise you they haven't made enough of any of these immensely awesome toys. Now, if you'll excuse me, I need to go cry.

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