Remember the student (well, the nerdy student) campaign to get Admiral Ackbar voted the official mascot of Ole Miss? ESPN did the above mini... whatever about the phenomenon, and it's pretty phenomenal (cough). Things to note: Cheerleaders and adults being utterly unwilling to entertain the notion (remind me again about how the nerds have won?) and George Lucas' actual letter to Ole Miss, saying Ackbar was too "busy" to perform the duties needed of an college sports mascot. It's all pretty amazing, although one has to wonder -- since the campaign was shut down so efficiently and severely, one has to wonder if this was a trap of some kind.
Well. That solves that, then. Thanks to Nallygator for the tip.