Marvel has been around for over 70 years, and there's been an incalculable amount of toys based on the companies various properties over the years. With that in mind, today's Daily List is an admittedly foolhardy (and subjective) attempt to figure out what Marvel toys are, well, truly marvelous. Because action figures could and have merited entire lists of their own on Topless Robot, they were removed from the running straight away. Likewise, the decision was made to try to focus on as wide of an assortment of characters from the Marvel Universe as possible. This in itself proved to be a Herculean task thanks to the fact that Spider-Man toys take up most of the Earth's mass in and of themselves. Ultimately, what I came up with were 25 items that are just plain fun. Each of these stirred both my inner child and my desire to collect. Perhaps they will do the same for you. Excelsior!
25) Marvel Super Heroes Colorforms
Of the many Colorforms sets based on Marvel Comics characters over the years, this particular release stands out as the best. Highlighting Spidey, Cap and the Hulk, it features a three level backdrop that kids could use to bring whatever comic adventures they desired to life. Want to make Spidey fight the Leader of have the Hulk take on the Rhino? Go for it. I won't tell anyone. Best of all, you can still land one of these cheap on eBay.
24) Spider-Man and Friends Superhero Playset
The above commercial raises a few questions. First off, this playset seems geared to preschoolers, so why are the kids in this ad tweens? And more distressingly, where exactly do superheroes go to have fun? My money's on either Emma Frost's apartment or Hedonism II.
23) Thor Helmet & Mjölnir
Hopefully people were buying these more out of their love for the God of Thunder than for use in Adventures in Babysitting cosplay sessions.
22) Spider-Man And His Amazing Friends Fisher-Price Cartoon Viewer
Like the Ideal Pocket Flix toy before it, the Fisher-Price Cartoon Viewer featured a variety of cartridges -- sold separately of course -- that could be used to transform anytime into Saturday morning (as a kid I had one of these with a Sesame Street cartridge that I would spend hours playing with because watching Paul Bentley fall down never stops being funny). There was a surprising lack of merchandise from Spider-Man and His Amazing Friends during the show's run, with this being one of a handful of items that were actually released. It's unclear exactly why that is, though that bitch Ms. Lion is probably involved somehow.
21) Power Putty
Due to the subjective nature of lists like this one, there's bound to be some heated debate in the comments. That's just the way the Internet works I suppose. Yet with all of its firsties and lolz, one thing people can still all agree with online (and off) is that Silly Putty is a tremendous toy. It's perfect in fact. There's seemingly no way it can be improved upon. Yet the toy-schilling madmen at Gordy International did just that when they released Power Putty in the late '70s. It has all the properties of good old fashioned Silly Putty with one special advantage: it comes packaged in a replica of a Marvel character's head! With great Power Putty comes ever greater copyright infringement I suppose.
20) Spider-Man Machine
The Spider-Man Machine billed itself as "the riding sensation of the year" (insert joke about your favorite pop culture whore here). Children who received this certainly agreed with this sentiment... or at least they did once they stopped questioning why the hell Spidey would need a big wheel in the first place.
19) Thor Super Van
If the Thor van's a-rockin', don't come a-knockin! Before this entry completely devolves into a That '70s Show punchline, let me just say that there were many different Marvel-themed Hot Wheels released over the years -- all of which were varying degrees of terrific. Thor's Super Van is worthy of getting singled out because you can totally imagine him driving around in this while hunting for broads and blaring a Bread 8-track.
18) Mega Bloks Fantasticar with Thing Playset
Again, I am a sucker for head-shaped carrying cases. So it's little surprise that I am especially enamored with this Lego-esque version of the Fantasticar that comes complete with a mini version of the Thing. Speaking of which, just look at cute the widdle guy is! Aww. Choking hazards are rarely so adorable.
17) Jigglers
Although the Ben Cooper company is primarily known for their Halloween costumes, they did occasionally release toys as well. The best of which were jigglers, cool (and somewhat bizarre looking) rubber replicas of pop culture characters. These shaky playthings were the toy equivalent of Jell-O, thus their name. Like all things of beauty, jigglers deteriorate over time. As such, they become rarer every year. If during your nerdy travels you find one, purchase it immediately. But more importantly, cherish it.
16) Weapon X Lab Playset
Playing God was never more entertaining than with this playset that let users create little Wolverine skeletons. After turning the included "admantium powder" into goop, kids could infuse a body with the same shit that caused Logan so much grief. What a bunch of sadistic bastards.
15) Marvel Scooters
Apparently these offerings from Marx Toys have crossed over into our reality from an alternate universe in which the action in Marvel comics primarily takes place in Portland instead of New York City.
14) Spider-Man Vs. the Hulk Race & Chase
After a drunken evening spent watching The Fast and the Furious, Spidey and the Hulk decided to race through New York City. The resulting carnage was replicated in this racing set from Matchbox. Somebody call Damage Control, they're gonna need some overtime.
My mom just came to vist and brought a Marvel World Adventure Set from our childhood you list in item one. Box is Ok, worn in one place and a tear in another. Brand new inside with all the pieces. What would you pay for it before I place on ebay?
#16 I wanted that so badly when i was a kid. #12 I had this, still do. My nephew played with it in the early 00's with his Movie Spidey figures. Hopefully one day my son will play with it with by the time the 5th Spidey retcon movie is out.
My Dad bought me that exact colorform set when I was a kid as an "I'm sorry while I was cutting the grass a rock flew out and hit you in the shin"present.
Now the weapon x lab playset, that sounds awesome _but I think we can go FUUUURTHER! Expansions of this would be actually great:-The Sinister molder ; mold human figures use them as you will to clone & reclone them ad infinitum every time they die! Cloning has never been so amusing! (needs DNA imprints from the subject to clone , especially gorgeous redhead women you'll be able to see naked without having to interact with before, How isn't this great?)
- The Little Chaostrian ; Your parents still prefering your siblings over you? No problem ! Amuse yourself by creating your own Legacy virus & then spread it in the neighbourhood to get your rightful revenge! (antidotes nonexistent unless fabricated by the plague instigator)
-The Celestial Toy improver! tired of having so many toys? don"t know which one you'll get rid of? Time for Selection! Give life to your toys ! pit them against each other , watch them fighting & let only the fit survive! To the Strong a rightful place in the room to the weak the garbage ( Note from the big A himself; it is of the responsibility of the consumer to show that he is fit enough to be the master of his toys ! after all only the fittest can get respect from his own killer dolls!)
I swear to god, someone needs to make the cover on that mangler toy into an inspirational poster!!!!The look on GGs look as he falls into the mangler is priceless!! Caption contest anyone??
"Apparently these offerings from Marx Toys have crossed over into our reality from an alternate universe in which the action in Marvel comics primarily takes place in Portland instead of New York City." - Nice one.
The reason for the older children in the Spiderman and Friends playset is simple, little kids want to do what bigger kids do. Although, I would wager there are plenty of children that age who would still enjoy playing with that. Not all tweens are miniature adults.
God yes it was, I had the Terminator equivalent when all the Terminator 2 toys were out, I swear I still left stains on my mums carpet...and not in THAT way...well...
EXEC1: crap, our production of yellow Hot Wheels vans this quarter didn't meet even our low expectations on the paint quality. We'll have to throw them all--
EXEC2: THHHHOOOOORRRRRRR!!!!!
EXEC1: --wh---what? Are you having a coke fit? No, stop, don't answer! I just had the most genius idea!
Oh shit! I forgot all about the Marvel World Adventure playset. That was freaking awesome (oh yes, I owned it) One of the greatest toys I ever owned. I also had the spider man webmaker (think it was given to me for my 1st communion or something). Got in trouble when I "spun webs" on the coffee table.