This is the new New Zealand tourism campaign, and it's the smartest thing the Kiwis have done since giving Peter Jackson another shit-ton of tax breaks to film The Hobbit movies there. Really, can officially renaming the country to Middle-Earth really be that far behind? I don't know any New Zealanders, so can someone tell me if anyone there would actually care?
Note: This is almost certainly the first step towards a national law that every New.Zealander would have to dress like a Hobbit, complete with feet prosthetics, at all times. I'm certain Kiwis would be perturbed with that, but 1) if you don't comply with the law, you'll be sentenced to 2-5 years in the mines of Moria, and 2) the rest of the world pretty much think you guys are all Hobbits anyways, so I'd get used to Elevenses if I were you. (Via Jeeks Are Sexy)