Custom action figures of yourself are so yesterday. Because unless you're a dog, you can't eat toys. The real revolution in 3D laser-scans lies in candy replicas of yourself. Also, the idea is to give these out on White Day, which is part of Japan's wonderfully equitable Valentine's - Women give gifts to their men February 14th, then guys give back on March 14th. And somehow Japanese women are expected to be totally okay with receiving a chewy, stretchy replica of you, because that's not creepy or egomaniacal at all.
You know it's only a matter of time - especially in Japan - before somebody figures out how to apply this technology only to specific parts of your body.