I'm not a huge fan of empty carbs. It isn't a fitness prejudice; rather, it's a dislike of any food that traditionally relies on butter - which I find gross - to make it palatable. So there have been many times when, at family dinners, I've been handed a full plate and thought to myself, "fuck this dinner roll."
I did not mean it literally.
This is a thing in Japan, though, where it's endorsed by virtual pop star Hatsune Miku. It's described as "cherry blossom rain," but seriously, I don't think it's a perverted stretch to read the subtext there.
Dare I suggest that their advertising slogan should be "eat me"? I'd say you can't lick this gimmick, except that maybe you're supposed to.
h/t Timely-Tardis Lego via Laughing Squid