Ad agency Ted Perez and Associates wanted to challenge themselves to complete a project in 30 days that would test their skills. They came up with a full-on arcade game in which you must use a light gun to shoot bloodthirsty bears without hitting the underage, pervy summer-camp boys being menaced by the critters. Presumably this is based upon Stephen Colbert's imaginary childhood.
Also, the title makes fun of a C.S. Lewis classic religious allegory for children, for some reason.
Seems like a good use of time to me. Check out the video after the jump to see how they did it.