Yes, before Mimobot even gets to a major character like Pinkie Pie (they have done Rainbow Dash, Twilight Sparkle and Rarity), they're doing..uh..."Fan Favorite."
Indeed, according to the press release, this character is officially named "Fan Favorite"...in quotes. For example:
Like all others in the collection, "Fan Favorite" is preloaded with bonus Mimory® content that includes My Little Pony comic books, MimoByte® sound software, and the MimoDesk® suite of wallpapers, icons, avatars, and more. The hand numbered drives are available in sizes ranging from 8GB to 128GB with optional USB 3.0 speeds.
I'm aware there's a whole debate about what her name is, but if you're not going to use the fan-coined one, there are presumably other options than punting completely, no?
The more I delve into this area of fandom, the less I seem to understand. But limited quantities are available for pre-order now.