They appear to be semi-serious about this.
The first person willing to drop one meeeellion dollars on Saints Row IV will receive the following bonus items: a Lamborghini, a Prius, a trip to space on Virgin Galactic, 7 nights at the Burj-Al-Arab in Abu Dhabi, plastic surgery, and more. If you're the sort of person who has that kind of cash to spare, this actually seems like it might be a bargain. Live like Austin Powers on the ransom budget of Dr. Evil.
And if you're a wealthy older woman with romance issues looking for a boy toy, trust me - you can probably get any guy you want if pick up this package for him.
yet another h/t from SlyDante, on a roll today.