First they did purple Jason. Then orange Freddy Krueger. Both to match 8-bit color schemes that needed to pop in their simplicity back in the day.
When you've got a good thing going, there's no need to "drop it!"
This is my favorite one so far, because in addition to matching an 8-bit scheme I can also see it totally fitting into a modern-day cel-shaded game like Borderlands 2. [Insert obligatory "looks better than the remake costume" remark here.] Now, who else does NECA still have toy rights to that had an original Nintendo game?