As you may recall, the last time I got a press release about Gotham, it made a huge deal about the fact that we were not supposed to call it a Batman show. The new one, debuting the official look of Harvey Bullock, doesn't even mention Batman, saying...
GOTHAM is a crime drama that explores the origin stories of eventual Police Commissioner James Gordon (Ben McKenzie - Southland) and the rogues' gallery of villains that made the city infamous.
Right then. So what the fuck is that thing right over his head that would appear to be a searchlight with a Bat-symbol in the middle of it?
I see two major possibilities here: One is that this is all a big swerve and that this will become a Batman show. Two is that something extremely similar to - but not - the Bat-Signal exists, and at some point, Kid Bruce will stare at it and go, "Wow! Cool!"
(Three is that they don't vet their own marketing materials.)