You've seen her face on toys, jewelry, candy, and everything else the folks at Sanrio can think of. It was about time...for Hello Kitty emergency food supplies and fire extinguishers!
Needless to say, Google translations of Japanese seldom make sense, but I'm intrigued by the reader comment at the source article, "You're likely to be stolen when I was fire extinguisher installed this." Intrigued because obviously, I wish to know WHOSE RESPONSIBLE.
Since a new NASA study says we're pretty much all fucked in the next couple of decades anyway, this could be quite lucrative. What branded character do you want to see adorning your hazmat suit? Breaking Bad should get in on that action.