My Chinese is not the best...or the most existent. But these would appear to be the actual toys rather than protos, legitimately purchased. And yeah, they're pretty much what we've been led to expect. Perhaps surprsingly, I'm totally okay with them having more individual looks - the Erik Larsen-produced "Body Count" comics did it considerably before Michael Bay ever thought to.
Meanwhile, here in the U.S., we have no official images or even a trailer for a film supposedly coming out this year. The domestic marketing is a mess - they need to get out in front of all these leaks, but instead, we've seen all the key stuff before they chose to reveal it, and now people even have toys in hand.
Check out the rest of the images at AC Toys.