What gave it away? The pretty decent likeness, the movie-accurate uniform and the fact that it says "DREDD" in huge-ass letters right there on his badge.
Just don't call it Judge Dredd when you order it, because officially this is "Heavy Armoured Special Cop." Protagonist, presumably, of the movie Special Cop, about a mentally challenged lawman. I think it starred Sylvester Stallone.
And don't get your hopes up about the lack of licensing fees making it cheaper. At $140 it still costs less than similar Sideshow toys, but not by much.