Remember Broforce, the game that basically lets you play as thinly disguised versions of every major action hero of the '80s, in an '80s-style shooter?
Quite smartly, Sylvester Stallone's attempt to do the same thing in a movie has now teamed up with it to create The Expendabros, featuring actual licensed parodies of those stars as they appear onscreen today. It really highlights how boring their all-black outfits are, but whatever - the game's free to play, presumably in the hope that you'll want to pay for the original Broforce afterwards.
Yes, licensed movie games usually suck. But amusing rip-off games that later get granted the actual license in the spirit of fun? There's not a lot of precedent for that.