Second Big Hero 6 Trailer Plays up the Sentiment
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The interesting thing about this trailer is the way it’s trying to market to both boys and girls at once, as cued by the fact that it initially touts Wreck-It Ralph, Frozen and Tangled. You know, because we wouldn’t otherwise know/get that “the makers of” those films are DISNEY ANIMATION.
Yet why do I think their idea of marketing to girls is “sadness”? Not content to constantly bring up dead parents in its movies, Disney here focuses on a dead older brother, who was the original creator of Baymax in this telling. And then goes for a cheesy rock ballad that doesn’t seem to fit the humorous tone of what we’re seeing at all.
It still looks fun, but that temp music has to go. Let it go. Let it…awww shit, Disney subliminal marketing got to me, didn’t it?
About The Author
Luke Y. Thompson has been writing professionally about movies and pop-culture since 1999, and has also been an actor in some extremely cheap culty and horror movies you will probably never hear much about (he is nonetheless mostly proud of them, as he met his wife on one). As editor of The Robot's Voice since 2012, he can take the blame for the majority of the site's content, all of which he creates because he loves you very, very much. (Although he loves nachos more. Sorry.) Prior to TRV, Luke wrote for publications that include the New Times LA, Los Angeles CityBeat, E! Online, OC Weekly, Geekweek, GeekChicDaily, The L.A. Times, The Village Voice, LA Weekly, and Nerdist