Iron Man 2 Viral Ad Gets an A for… for… Avengers?
Iron Man 2‘s big viral marketing site is Stark Expo 2010; the above video is “from” one of Stark Industries’ “subsidies,” which will be “showing” “their wares” at the “Expo.” I assume it has some clue to the movie other than just reminding people that Iron Man 2 is coming out, but here’s all I can think about: that “A” in the Accutech logo looks a helluva lot like the Avengers’ “A” logo. Coincidence? No. Meaningless? Probably. A cheap way to get nerds like me to pay far too much attention to this viral marketing campaign? Almost certainly. Mission accomplished, you bastards. (Via ToysREvil)
About The Author
Robert Bricken is one of the original co-founders of the site formerly known as Topless Robot, and its first editor-in-chief, serving from 2008-12. He brought the site to prominence with “nerd news, humor and self-loathing” as its motto, raising it from total internet obscurity to a readership in the millions, with help from his savage “FAQ” movie reviews and Fan Fiction Fridays. Under his tenure Topless Robot was covered by Gawker, Wired, Defamer, New York magazine, ABC News, and others, and his articles have been praised by Roger Ebert, Avengers actor Clark Gregg, comedian and The Daily Show correspondent John Hodgman, the stars of Mystery Science Theater 3000 and Rifftrax, and others. He is currently the managing editor of io9.com. Despite decades as both an amateur and professional nerd, he continues to be completely unprepared for either the zombie apocalypse or the robot uprising.