What the Hell Is Darth Vader Doing

I don’t know. I know that this is a commercial for Japanese cellphones, but I have no idea why Darth Vader is involved other than possibly because the phone is called the Galaxy S. Although that really doesn’t explain why he’s hanging out in coffee shops, hair salons, camp fires, and whatever. I’m thinking this is some nefarious scheme from Death Star PR, frankly. (Via FilmDrunk)