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New World War Z Trailer Still Won’t Say the Z-Word


I don’t get it. I really don’t.

The iOS game available now (which you can still win from us) makes clear that there are zombies. Yet the official synopsis still only refers to a “pandemic,” and nobody will say the word in the trailer…or even show one up close.

I have asked why this is, and nobody seems to know. For whatever reason, the “Z” in the title is not being spelled out.

It might be marketing genius, but it’s an odd risk to take. Anyway, how do you like the new trailer above?