Because you could watch Scott Neitlich’s four-minute video, or we could cut straight to the, em, chase.
This makes the fifth variant of the King Grayskull figure, and notably, it is not made clear whether he comes with an orb for Castle Grayskull or not (as the prior carded one did, but previous boxed versions didn’t). He’ll be up for sale on Mattycollector at random times starting in 2nd quarter of 2015.
I think they overestimate his popularity – the idea here is to satisfy fans who were mad at the super-rare translucent Spirit of King Grayskull that was auctioned for charity, by giving them a similar-looking version. I’m just glad the annoying “chase” aspect has been given to something I don’t care about.