This is interesting marketing, to say the least:
Hvalur 2 ?orra?l Ste?ja is an ale we brew for the season of ?orri. What makes this beer special is that, it?s ingredients is Pure icelandic water, malted barley, hops and sheep shit-smoked whale balls. Icelanders have used this method of smoking for centuries, so we choosed to handle the whale balls the same way before we use it in the brew. Because a lack of trees in Iceland, we use dry sheep shit to smoke. This gives the beer an excellent smoke tast, a smoke tast you havn?t tryed out before… The balls also gives its flavour to the beer……
Is this beer, or fan fiction?
Every winter, Icelanders gather to eat traditional food that sustained our ancestors for generations. This is very popular here in the countryside, and we wanted the beer to be released at the same time of the festival. The dishes we eat include boiled sheep heads, liver sausage, ram testicles, fermented shark, wind-dried fish, smoked lamb meat, and blood pudding.
The testicles are cured according to an old Icelandic tradition. The testicles are salted, and then smoked with sheep dung. A whole testicle is used in every brewing cycle, and then the beer is filtered and pasteurized. We put a lot of effort into this, and it’s a long process.
I’m sure. Long and hard. And obviously salty. I appreciate how Icelandic seamen come together to load the taps for this frothy brew, that’s for sure. I hope it has a good head on it – that would make it a great pairing with a sausage festival.
h/t Lisa Derrick