No, they aren't releasing Sugar Daddy Duke for their 12-inch G.I. Joe line, although that would be kind of awesome. Instead the company announced at its Fall Investor Day that it's going to re-release the Micronauts -- or release for the first time, since the Micronauts were originally released by Mego back in the day. Now, the Micronauts were kind of cool -- slightly before my time, but they had magnets and interchangeable parts -- and a Marvel comic, although everybody had a Marvel comic back in the late '70s and early '80s.
So why do I think Hasbro is crazy? Because no one gives a Skywalk about the Micronauts nowadays. Sure, there's those dozen insane and insanely vocal fans that every franchise has, but Micronauts doesn't have anything near the pull of a Star Wars or Transformers or even Indiana Jones. This was proven pretty decisively when Palisades released a batch of Micronauts toys to absolutely zero sales or acclaim in the early '00s, one of the many, many things that bankrupted an otherwise awesome toy company. Now, I assume that Hasbro will be starting the toyline from scratch, and targeting kids rather than collectors. But I have a hard time believing kids will go for 30-year-old property, not matter how much it's tarted up. (Via ToyNewsI)
Update: And now the Wall Street Journal is reporting that J.J. Abrams is in talks to direct a Micronauts movie, based on the recently acquired Hasbro toyline. Really, Hasbro? Really? (Via /Film)
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I sure as hell hope these are 3.75-inch scale action figures, because anything larger than that is going to make the vehicles ridiculously expensive.
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Well, I was going to chastise Rob, but it looks like that's been taken care of. @Duck : yeah, it's becoming a pretty recurring feature of Topless Robot, alas. Everything from Gummi Bears to Teen Wolf is pure gold as long as it's 80s to the bone. If it's from the 70s... Ugh. I shudder to think of what Rob's genius market analyzing prowess would make of a new series of Shogun Warriors or of the return of Rom Spaceknight. If that kind of stuff happens, who cares if Hasbro turns a profit or not ? It should be viewed as what it sounds like : a fucking miracle to be embraced for the short time during which it happens. But in the case of the Micronauts, frankly, I'm surprised Hasbro didn't try to relaunch the brand earlier. Microman (the original Japanese version) is from Takara after all, just like the Transformers. And it's doing pretty well in Japan with its series of licensed action figures including Battle of the Planets and several DC characters. Makes perfect commercial sense to me to exploit it internationally instead of letting it go dormant. Now if only Genndy Tartakovsky could finish his Micronauts cartoon project in conjunction with the upcoming movie, that would just be fine and dandy.
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If you want to make Warren Ellis' head explode... ask him if he'd ever write a "Micronauts" comic.
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Seriously, Rob. Go see a doctor and get some Prozac or Xanax, you self-loathing animal. Get some light and fresh air once in a while. Your mother's basement must be so stale. Or do you live in the attic?
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Typical. Since it was "bit before my time" for you, it's a stupid insane idea, according to you. Hey, I was a 70's kid, so all that TMNT, He-Man and Transformers crap meant zero to me, but I never begrudged the 80's kids fan base or was surprised at its popularity. But because you don't have personal nostalgia for it, it must be as dumb as "Nuts N' Gum" together at last. Look, Micronauts isn't a extremely well known property, but since they were birthed in Japan from the same lines that eventually gave you your friggin' Transformers, you would be pretty stupid to not understand their potential appeal. Not everything has to be a 100% built in nostalgia property with an 80's cartoon backing it up. Let me tell you, Micronauts had a brief but extremely bright time in the 70's toy landscape. As a child of Star Wars along with all of my friends, we all also loved the Micronauts for exactly the reasons a lot of people have stated: they weren't loaded down with a rigid backstory, they were fantastic and wild in design, they had tons of extremely interesting play value (unlike Kenner's SW figures with 5 points of articulation, Micronauts had as much articulation as an 8" Mego doll and could do anything) and they went totally insane by the end of the toy line with the Alien Mutants with glowing brains and vehicles like Hornetroid. When I see 80's kids drool over memories of MOTU, I laugh and think how lame it was compared to the total madness that was Micronauts. If they were around when you were 8 years old, you would be writing 27 Micronaut blogs a week, I guarantee you! They blew 95% of the 80's toys out of the water, and that was without a terrible cartoon. In fact, that's the big reason most 80's properties has such manufactured nostalgia: mediocre toys with terrible cartoons.
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@Rob Bricken: Watch who's eye you decide to stick you finger in. Just because you think it sucks, does not mean everyone else does. I'm guessing you were deprived of Micronauts as a child. And why pick on 70's/80's Marvel comic books series? All you do is pick on shit. Grow up!
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I would totally buy a couple of Micronauts toys.
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Transformers is essentially a 30 year property nowadays, and kids go for that. Spider-Man is waaayy more than a 30 year old property and kids go for that. If children DON'T go crazy over Micronauts it's because nowadays it seems toy properties must be successfully franchised with a movie/ cartoon/ video game/ card game beforehand.
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I loved those toys as a kid. The alien monsters with the glow in the dark brains were great... I found a box of shattered micronauts at my mom's house and sold it on ebay. Mixed in with the rubble was 'Sharkos,' an exceptionally rare shark boat thing that only got released in Canada and Italy. I seem to recall getting a good price for it... Glad I kept a couple of the glowing brain dudes though!! Those were some seriously cool, cheezy 70s toys. Totally crushed by Star Wars figures in terms of popularity, but a few of the Micro's designs were pretty neat. Most of them sucked though...especially after some kid got blinded by a missle shooter, and they ever-efter sold them guns (the coolest angle they had, aside from the glow-brains) as non-firing, eunuch version...how weak that was.
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I have a Micronaut you put into a rubber Godzilla suit just like the stuntmen wear in the movie. Why would a kid care that a toy concept is "old"? It's not like they're old enough to be tired of it. I guess you've got a point though,not child would ever buy old toys like Micronauts,G.I. Joe,Transformers,Star Wars,Ninja Turtles,etc.
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Hmmm... It could be possible that they're going to go with recent/current Microman toys out of Japan, and re-brand them as Micronauts, just as Mego the first time around. The assumption that Hasbro is simply going to try and re-release toys that are, by now, hopelessly dated may warm our anti-corporate hearts, but might not be grounded in reality.
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I think this is great news and I hope this line does well if for no other reason than it might carve a path for other "forgotten" toy lines to be re-released/updated. One of the things I loved about the toy lines of the Seventies was that they often-times had no real back story, so the personalities of the characters and the story lines of their adventures would be supplied by your own imagination, which in my opinion fostered creative thinking in the children of that generation. I would kick my own mother for a field goal if I could get my hands on "Classics" versions of the Pulsar, Super Joe, and Big Jim's P.A.C.K. lines, not to mention all of the other great toy lines from the 80's like Thundercats, Centurions, Bravestarr, Blackstarr, Inhumanoids, Sectaurs, etc. Is this an impossible dream that will forever be left to the deft hands of customizers across this great nation? (By the way, Mom, if by some fluke of nature/inter-dimensional rift in reality you should somehow read this and figure out it is me, I am sorry.)
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Are you INSANE? Do you know how many people love Micronauts, but can't afford the originals? If you are as old as you say, you definitely should remember Micronauts. I had like 1,000 issues of the comics.
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the reason bug appears in marvel today is that bug is a marvel created character they own her. and if hasbro is bringing back the toys guess means certain legal issues sourounding the property are cleared all except marvel being able to reprint the comic. and as for Rom marvel has tried to get the okay to reprint the Rom comic and keeps getting told no.though still would have rather Hasbro revive m.a.s.k. instead of micronauts
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Yeah, kids never go for updated versions of toys from decades ago, right? I mean, no kids ever liked the new GI JOE in the 80's or Star Wars toys of today, right? I think Micronauts is a good choice primarily because it is not Star Wars or Transformers or Indy (all of which are already made as toys I think.) Think about it, those kinds of properties are weighted down by their mythology and have retarded fans who cry every time something is produced that doesn't conform 100% with their vision. Micronauts is gloriously free from large amounts of obsessive, anal retentive and moronic followers, so Hasbro might have some freedom to take some creative risks and have some fun without worrying about alienating a bunch of basement dwellers.
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Oh btw the toy line (by the name of Microman) has been popular in Japan even up to the current day.
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Oh my god. This is awesome news. If anything this means new micronaut toys. I am so happy. :)
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I was a big fan of the toy line and enjoyed the initial storyline of the marvel comic.
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Marvel is still using the Micronauts characters, one of them is in the Guardian OF The Galaxy series. They were fun toys, though the X-Men team-up comic was almost as weird as the Star Trek team up.
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Your comments seem odd considering this site is essentially focused on shite most kids or the general populace could give a 2 poops about. If they're launching from scratch, then they'll attempt to create a market for it and the name will carry some relevance to super nerd parents out there that will slip micronauts to their "kids," but play with'em themselves in the nighttime hours.
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Palisades' reproduced toys had production problems, but they were faithful recreations of the original 1970s toys, which were only of interest to collectors. SOTA developed some updated and amazing designs for a new series that never got off the ground, but trust me, they were awesome. A movie about toy-sized warriors with cool new designs could do well. Think Small Soldiers, but scary. Then, once they went sub-atomic, it would be like a new Star Wars.
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I would get Biotron, Acroyer, Microtron, and Baron Karza figures!
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They should update the Rocket Tubes and the Battle Cruiser so that they run Linux! Damn. I said that out loud.
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Nobody cares about Micronauts?!?! Baron Karza would have words with you! Jeez. Marvel still uses them from time to time. One of them is currently in a monthly comic (Bug, who is a member of the Guardians of the Galaxy). And Abrams has had his hands on the Micronauts for a while now. I'm amazed he hasn't done anything with them until now. Still, I'm with Wesley-- I'd love to see a ROM revival.
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Micronauts the toy? Lame. Micronauts, the comic book? Capital-A Awesome. If this means the reprinting of the original series, I'm all for it. Now if I can just them to re-release ROM Spaceknight.
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im going to allow Michael Bay to fuck this up.
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I loved Micronauts back in the day. Devil's Due did a new comic and even a couple of paperbacks based on a new "revision". It died faster then a snowball on the surface of Mercury. Poor Micronauts, alas and alack...
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"Sure, there's those dozen insane and insanely vocal fans that every franchise has," Oh hey, hi. Don't know who you might me talking about there.
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"Because no one gives a Skywalk about the Micronauts nowadays." Personally I greet the news with almost the same fervor as Ghostbusters in Lego Rock Band. Micronauts are awesome. Of course, I have Stikfas, Skeleflex, M.A.R.S heroes and and a bunch of vintage lego space guys on my desk RIGHT NOW fighting a vintage Baron Karza, so I may not be a typical consumer.
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Palisades stuff fell apart when you looked at it and you're right, not enough adult appeal. However, Hasbro could have called the current stuff anything they liked and I still think kids will dig the underlying concept, it's cool robots meets lego, what's not to love?
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