• that would look great silk screened or embroidered.. that gradient just screams simple.

• The new logo, on one hand, is "just beginning to" remind me of the old log for DIC; and the the sticker effect makes it seem someone is peeling off one of those old iron-on letters for t-shirts.

• I was thinking it sucked donkey cock, you know, soyoucanincludeareferencetotheinitials...

• I was thinking it sucked donkey cock, you know, soyoucanincludeareferencetotheinitials...

• My thoughts exactly.

• Super unimaginative and completely boring.

• This new logo isn't superheroic at all!

• So...Bad! It makes me think of a crappy 80's software company trying it's best to be hip.

• It perfectly embodies the image of a publishing company that creates action and adventure for it's audience and challenges their readers imagination - to imagine that they do anything remotely resembling action and adventure with such a boring and out of place logo. Just imagine!

• I thought the most recent logo was good and basically a modernized version of the bullet logo from the '70s. It reminds me of what other companies (like Burger King) have done by modernizing old logos. This one is just, um, not good. 

• And the cool point goes to Marvel. Lousy design, Warner Bros. 

• DC Comics  already looks like a throwback to the early days of Image Comics and the pre-bankruptcy era of Marvel Comics, might as well have a 90s-inspired logo as well. The "page curl" hasn't been cool since then. Maybe they're trying to get the GetGlue audience or something.

• it's like when people say "ATM machine" automatic teller machine machine. "DC Comics" Detective Comics Comics.

• As an out of work Graphic Designer... between this and the New Star Wars 3D posters I feel the urge to find a nice high ledge somewhere.... for the view of course

• Stupid now but yeah it has outlived its usefulness.

• Is it just me or does this look like the logo in itself is a secret superhero? The D revealing the super C beneath?

• Oh I get it.  The D is a page.  Comic books have pages.  You turn pages.  The D is turning and behind it is the C.  That's.....fucking stupid.  I hate this logo.  They SHOULD have brought back the original logo, called it 'retro' and saved all the money they spent on having a marketing firm design that puddle of committee-created shit.

• As a graphic designer, and comic book guy...this is absolutely appalling. 

• Well they do have a long tradition of doing that.  I started reading in 1968 and they lost me after the Crisis and subsequent Byrne Superman travesty. Of course I almost gave them up in 1970 too, after Kirby revamped Jimmy Olsen....

• The real DC motto: Bend over and take it without lube fanbase. Bleah.

• Does DC sell band-aids or adhesive tape? Those are the kinds of products that this logo conjures images of, certainly not comics. Epic fail.

• So DCComics is owned by Time Warner? Now this makes perfect sense. I’d guess the execs at DCComics want to force a sale in hopes of better contracts. To do this right they'll want to be able to show that while the company is failing everything they're responsible for is golden. New 52 looks good on paper, but it is a money sink. New logo saves them money by going grayscale, but off paper it disaffects fans. They hired some big names, that produce crap. I’d bet there are lots of little bits of supporting evidence that wouldn’t be hard to find if you looked. This can work because the people running Time Warner are morons who always look at what is presented to them as the complete truth.

• THAT'S WHAT THIS REMINDS ME OF! It was really bugging me too but I couldn't figure it out. Now I can sleep... after I eat some cookies from a resealable package.

• I've been a lifetime fan of DC. I've stuck by them through and through. I was raised by the DCAU. I've put up with everything in the New 52, and then this. They shoo off the most recognizable feature of DC Comics, sans Batman and Superman. They're trying to turn us away, I swear they are.

• What should it smell of?  Shit?

• WTF IS THAT!? LOL It looks like they're finally peeling the "D"isguise off the "C"rap.

• I got the complete new 52 for xmas... I found a few titles truly enjoyable, a few were just ok, but at least 40 of them were utter garbage.  I'm not nostalgic for the EXTREME aesthetic of the 90's, this new DC is not for me.

• You won't get red underwear, but you'll get an unnecessary collar.

•  Fucking brilliant!   Hilarious

• Regardless of this new logo wich, to me, doesnt really matter anyway, i'm still reading 6 monthlys from the new 52 that's better than anything Marvel has put out since i was a kid. Okay, that's not really fair, i'm enyoing Uncanny X-Force (but also kind of hate it because it stalls Fear Agent) and i'm hearing the new Daredevil is good. Still, i wonder how many actually have read some of the new 52 or just hating cause it's the hip thing to do right now.

• ...DA FUK?! Well if anything, now DC's true goal becomes very clear to me: they wanted to stop being a comic publisher and start being one of those evil organizations that was often portrayed in their comic books. Yup, it's official, folks: DC has lost their goddamn mind.

• Exactly was I was referring to. 

• This is going to make so many people run out and get old DC logo tattoos. 

• Maybe they held it back to put the new logo on it...

• Well.. about that.. http://www.comicbookresources.com/?page=article&id=19263 <i> There's a Californian company known as DC Shoes, making skateboarding fashion gear. This is their logo. Not too long ago, DC Comics decided to sue them for trademark breach of their own logo... ...as DC Comics also make and license clothing. However, DC Shoes' lawyers looked into DC Comic's trademarks and discovered that, despite the fuss when their new logo was launched, they'd never actually got around to trademarking it properly. In fact, DC Shoes discovered they had a case of trademark infringement from DC Comics. So Warner Bros had to pay a significant sum to continue using the DC Comics logo. Ho ho ho. </i>

• Regardless, they're definitely killing the Logo-Unwrapping division! Because apparently: -logos come in shipping wrap -removing this is skilled labor The alternative would be that this is as it is by design- I think we all can agree that'd just be insanity. (to be serious: I don't even think they'd cut publishing entirely- but it's scarily plausible they'd cut it down to Superman and Batman monthlies, completely barebones)

• They won't sell DC Comics. naw. They'll just keep DC Entertainment as an IP farm of characters for various media and kill the publishing division.

• I'm fifteen plus and I feel the same, more than  ever now.  Wonder how many last straws I can take. I've seen saying it since DiDio almost killed Nightwing in Infinite Crisis.

• Someone on 4Chan's comics board pointed that this logo works for sanitary toilet seat covers. http://img39.imageshack.us/img39/5241/dcthesanitarytoiletseat.jpg

• holy shit!! more breaking news from DC!! Next week's Justice League has been delayed! My God.. that monthly comic drawn by Jim Lee... is going to be laaaaaaate?!?!?!! Ya don't say!! http://www.bleedingcool.com/2012/01/13/yes-world-there-will-be-justice-league-5-next-week/

• DC bankrupt within the year, Warner Bros. to sell? Insiders confirm that the dying comics juggernaut can't even afford to hire interns to remove the shipping wrap from their new logo.

• That looks more like some vague megacorp logo than a comic company logo. Why not just go back to the goddamn bullet point? Jeez.

• Under the D it says Cybus Industries. That or Cyberdyne, can't quite see.  Same difference really.

• Pepsi knows how to do it right, but it cost them a lot of bank to curve their swerve differently.

• and my favorite song is "In a Big Country" by Big Country

• why

• As a graphic designer I can officially say that is a horrible design.  No character and difficult to understand at a quick glance... gives no indication its a comic company without reading "Comics" beneath it.  Oh DC, you just disappoint me more and more each passing day.

• I think maybe it was meant to be the logo for Cyberdyne, and the artist is just dyslexic.

• It looks like a logo for adhesive tape.

• As a graphic designer I always through in a couple suck balls logos so the client will pick the ones I like more. Someone find the designer that's going, "holy shit they picked that one?" I'd get if you could see the the old logo on the page flap below the text (I guess it's a page flap), at least it would be like a page. Twenty plus years as a DC Fanboy and it's like they're doing everything in their power to make me jump ship.

• For some reason it makes me imagine a toilet with a rubber lid.

• ...or maybe, "This shit won't stick."

• This made me hungry, am I the only one thinking about cookies that come in resealable packages.

• It's dog-eared. If it were nice and flat, we'd be able to grade it higher, like say a 9.8. Such as it is, it's a 9.1. Yep, DC = "Dog-Eared Comics" That's what this logo is selling me, which is to say I ain't buying...

• that is stupid looking.

• Fuck me running....

• Since they're tried to make everything else unrecognizable?

• We here at The TDORD (The Department Of Redundancy Department) think it's a great logo and are quite glad it's still DC Comics.

• That was great.

• **The Return of Donna Troy.

• The first comic to feature the last new Logo was Donna Troy #1, and now she's been retconned out of existence.  I wonder who will be the unlucky candidate to feature this new logo?

• Perfect! Now every single aerospace engineering company has a more comic-booky logo than DC. Including the state-owned design bureaus. Too bad Kelly Johnson's dead...he'd probably do a kickass job writing a comic, too.

• That and Detective Comics, Comics is a stupid stupid name.

• How long before we find out that someone else aleady owns the trade mark?

• XYZ, DC.

• I saw this on Bleeding Cool just after it was posted and sent it in. I am still scratching me head. Aside from a flippong comic, it makes me think of the whole social media stricker trend. Yeah. Cause that is what DC Comics is about, passing net fads, not long standing icons with a rich history! Brilliant!! Of coursr, what pissed me off more is that DCnU Huntress has been revealed ti secretly been the old pre-Crisis Earth 2 Huntress Helena Wayne, the daughter of Catwoman and Batman. And they reveal this after the mini series sold as a modern Huntress series comes out. Birds of Prey are the newest fans DC gives a fuck you to. JLI and Titans and Young Justice and Cass Cain fans know the feel. Oh and they dropped Liefeld's book... only to give him THREE others. Fuck DC. Fuck them.

• The NEW DC Comics logo!  What? Superman? No I don´t know him. I´m hip JUST LIKE YOU. Let´s go listen to Justin Bieber.

• Looks like the logo of some evil movie corporation.

• PS-I also heard that the new logo just got offered a series deal at the CW network. Channing Tatum is signed to star as the logo,and the series will actually have NOTHING to do with comics. It should be great!

• Thats actually a perfect logo for the current state of DC Comics. Bland. Boring. Uninteresting in every way. Now if only they can somehow have Grant Morrison write a story that ties this logo into a story involving the logo from the 1950's, and then have the logo get naked and/or fuck/rape/kill an established character it'll fit right in!

• Actually the DC doesn't stand for anything anymore. Worked for NCR once upon a time and they had the same problem where at some point someone buying the company said "I'm not paying for the National Cash Register name, but I'll pay for the ackronym."

• Agreed. Their old logo was perfectly fine. This change baffles me for a moment. Then I realize what this really is. DC is just waving and flailing its arms yelling "LOOK AT US! BUY OUR COMICS! LOOK AT US! BUY OUR COMICS! LOOK AT US! BUY OUR COMICS!" *sigh* DC. Do us all a favor. Either admit the DCnU is a piss-poor attempt at an Elseworlds stunt and announce its ending soon, OR just throw in the towel and admit the digital age has been slowly killing your severely outdated and ass-backwards business model.

• what the fucking fuck? how do you ditch such an iconic brand logo?

• I'm guessing this logo was chosen because the greyscale would save them $0.0001 a print. Assuming they paid a team of artists $50,000 on the design they'll break even in half a billion printings.

• Oh, and also....THEY STILL HAVEN'T SOLVED THE FUCKING PROBLEM THAT "DC COMICS" IS A REDUNDANT PHRASE.

• they're going to put this on comics?  why?  DC is just making every bad decision it can...  

• Great synergy. You're like "This company is called detective," but once you peel back the "Detective," you see there is also "Comics" underneath. I think this is really going to return focused derivatives in the second fiscal quarter from a number of demographics.

• Aww, no.  That's just turrible.

• Who knows - maybe DC is about to be further absorbed into the parent company? I know SALES are doing well for the New52, but how are PROFITS? After all, DC is priced at 2.99 and allows returns.

• ...Wow. That is the least comicky comic book logo I have ever seen. I mean what, is that supposed to be a page there? Ooooh, RIVETING!! And why does it look like it's being peeled back? Is it a Fruit Roll-Up or something? Are these edible comic books? Has DC run out of crises & now has to resort to the days of '90s-era visual gimmicks? ...It sucks, is what I'm trying to say.

• This logo is about as sterile as it gets. It looks like a vinyl record being removed from the slip. Why are they introducing a new one so late anyway? Have they decided to take extra steps to distance the relaunch from the old universe? If the reboot dries up, I wonder if the old logo will make a return.

• It looks like it should have a tag line that reads "It's all falling apart."

• That logo reminds me that I forgot to attach a cover letter to the TPS reports.

• Do they... do they make adhesive bandages now?

• If you peel off the D, do you find out if you win something? Red underwear? A cape that fits? 

• Nicely done.

• So the guy who did that awful GAP logo is working for DC now?

• You win. 

• I've only recently gotten used to the "star" logo. I thought it was a bit goofy, but acceptable. This is absolutely terrible. It looks like something a "hip" start-up company would use during their brief life before going out of business/being absorbed into a larger corporation. A logo should be simple and catch the eye, neither of which this... thing does. I'm a big DC fan and I like it when a company takes risks, but everything they've done lately has, at best, been questionable. That new logo proves they have no idea what they're doing anymore.

• So they're now called "Drab Comics"?

• Looks like DC is stripping for us. I'm guessing it's called the Catwoman design

• Lousy story lines are what keeps me from buying comics.  (not sure why the rest of my sentence  didn't go through.)

• Awww man, I just got used to the old one...

• Huh.  Why they are changing their logo baffles me.  The old logo never stopped me from buying their comics.  Lousy story lines (not all their story lines, just the lousy ones)  

• *sees their new logo* Is it a bed? Is it a sandwich?  I have no idea WHAT it is, but I know that is horrific design work.

• I'm going to assume that this is a "scratch n sniff" (or rather "peel n sniff") logo... which is the only way that it can be anything other than super sucky.

• Man, I am a big DC fan, but that logo sucks Donkey balls....

TotalComments: 97