This is an Optimus Prime that turns into a hat. That you can wear. That is intended for people to actually put on their heads and wear around, outside, where other people can see you. His name is... and I swear I'm not making this up... Captimus Prime
. You can pre-order him as well as a Decepticon version which is pretty close to the same design except black and purple (and with the lamer name Capticon) for $50 here
. So... yeah. Thanks to Sean McD. for the tip. (Via Tekyu
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