Obviously the car companies believe we have disposable income now - the nerd references in this go beyond the casual and obvious. I remember when the whole "Ballad of Bilbo Baggins" thing was a big, secret in-joke, and now it's being name-checked by Audi.
And Leonard Nimoy has officially entered his crazy old man phase. In the spirit of the previous post on this site, value the man while you still can.
Watch after the jump...
And here's a bonus video while we're on the Spock tip: