For those who didn't necessarily want yet another Iron Man and War Machine figure, these variants are more movie-specific and have all-around cooler colors. Tony gets battle scars and a dirtier palette, while Rhodey has a patriotic paintjob just in time for the Fourth of July.
They'll be Disney store exclusives starting next month. And since Disney stores are becoming easier to find these days than comic-book stores with big toy selections, that strikes me as a plus.
The only thing missing from that Iron Patriot figure? A special variant William Sadler head.