This announcement is like the many times your mom would by generic lemon-lime soda and insist it was "just as good" as Mountain Dew.
No, mom...it's not. I don't care if new sets "equipped with SONIC MOTION TECHNOLOGY emit sound waves which trigger specific movements in special KRE-O bricks, creating a live action scene within the set." Because when you make a brick toy, your job is simple - ensure the pieces fit together.
Call me when that elusive puzzle has been conclusively solved.
(My mother never actually bought me soda as a kid. That part was a lie and I totally made up the quote. Now you know.)