They're still not showing much Eccleston, but judging from the reaction Hiddleston got at Comic Con, focusing on Loki may be the right marketing move. Sony should snap him up as a Bond villain if they can.
It also looks like you'll have a great drinking game if you take a slug every time some large object crashes through something and runs aground, ploughing a trench and stopping mere inches away from one of our heroes.
But enough from me. Just watch.