Mattel did their 12". Hot Toys followed. Now Sideshow is building a Premium Format Christopher Reeve, and Mattel will be following with a 3-3/4 inch figure.
I love the Reeve Superman. I have a primal reaction to his first couple of movies like I do to Star Wars. So why not make a figure of him that I will actually buy? One that's 6-8 inches...or a NECA 18-incher that'll cost half of what all these higher-end ones do?
I'll believe a man can fly off toy shelves, just as soon as you can read my mind.