The 5 Best and Worst Comics Blatantly Designed to Sell Toys
Posted at 5:06 AM May 01, 2008
By Brian Heiler
Free Comic Book Day happens to be this Saturday, and comic lovers and cheap bastards alike are mighty excited. You would think Topless Robot would have a list of the Worst Freebie Comics of All Time to celebrate the occasion, but as it turns out, we're kind of dumb, and ran that list a few months ago.
So we decided to celebrate the "gateway drug" nature of the event—that comic makers hope kids get hooked into buying the harder, full-priced stuff—by ranking those comics that were similarly designed to get kids to spend money on toys. Back when kids actually purchased comics, toymakers could hawk their wares in a discrete fashion without worrying about violating silly old broadcast regulations. Many rose above the mundane task and created characters and plots more complicated than backyard play; more often than not, though, most crapped out a thinly disguised shill piece crafted by what seemed like a group of hung-over people on the last day of their deadline. So take a gander at the five best and worst toy tie-in comics of all time; it'll pass the time until you get those free comics on Saturday (you cheap bastard).
The 5 Worst Toy Tie-In Comics
5) Madballs

Surprisingly enough, it’s not the story of young men and too much gold bond powder— Madballs were a series of face-shaped tennis balls, made to capitalize on the “gross fad” started by the Garbage Pail Kids by being as disgusting as possible. If you're thinking it might be hard to create a story about a group of balls (that isn't toally X-rated), you're right—a clearly not-trying Marvel just emulated the “Smurfs template," where a Gargamel-esque bad guy pursued the happy-go-lucky albiet disgusting balls for his own nefarious purposes (we're not sure what they were, but any man that desperate for balls is clearly up to no good). Hilarity ensued, in theory. Despite the ball jokes we're able to make as adults, the results were wholly unremarkable and actually beat the Care Bears comic for a spot in this list.
4) ManTech

Although the title suggests an adult website with a lot of mustaches, ManTech was actually a crappy toy line from Remco looking to catch some heat from the robot craze of the eighties. It’s the story of three astronauts who get their heads grafted onto robots (like you do) in order to fight other robot bad guys. The fact that all the robots looked like they were made out of cardbpard boxes (even in the comic) didn't help matters.
The Archie team produced this magnum opus; surprisingly the ManTech crew never had a lot of dating and wardrobe storylines. These brave warriors didn’t seem to get along that well, but I guess you’d be irritable too if your genitals were replaced with high quality AC Delco parts.
3) Air Raiders

When the setting in a comic titled Air Raiders is a place called “Air Landia,” you pretty much realize that this isn’t going to be another Lord of the Rings. Air Raiders was a mid-'80s toyline by Hasbro that never really achieved much notoriety. The figures were 2-inches tall and the real star of the line were the vehicles, so kids really didn’t give a shit about the good Air Raiders struggling against the evil ”tyrants of wind," who should have had evil farting power, but didn't. It would have helped.
2) Koosh Kins

Not learning it’s lesson from Madballs, Archie comics produced a series based on Koosh Kins, a spin off the Koosh Ball (those annoying things Rosie O’Donnell used to throw at people). The Koosh Kins adventures are a truly cringe-worthy experience, as these balls greatly enjoyed hip-hop and loved pizza to a degree that would made even The Simpsons' Poochie hang his head in shame. The comic was so predictable in its blandness it can cause murderous rage even today.
1) Chuck Norris: Karate Kommandos

Long before he became an Internet joke, Chuck Norris was a comic book joke. Based on the '80s Kenner toy line, Karate Kommandos followed Chuck as he fought the good fight against (admittedly awesome named) Super Ninja and his army of, well, ninjas, who would come at Chuck in single file fashion, as was sporting.
What’s most disturbing about these comics is what seems to be the constant stroking of Norris’s ego; characters in the background would constantly notice him and say things like “Whoa, he sure looks tough!” The villains were so terrified of the title star you wonder why they even put on their ninja pajamas on in the morning. In one story, two ninjas argue as to who is to shoot Norris, one remarks “Are you kidding? That’s Chuck Norris, one bullet won’t stop him and we won’t have time to shoot two!”
The biggest crime in all of this is the artist on these issues is Spider-man’s co-creator Steve Ditko, a man who shouldn’t even have knowledge of a comic of this poor quality.






Comments
Okay, I agree with most of your picks here, but to pick Captain Action over Shogun Warriors is a definite mistake...read both series again and tell me you still feel the same way...There's a reason Shogun lasted 20 issues over Captain Action's 5...
Posted 05/01/2008 at 07:35:29 AMOkay, I agree with most of your picks here, but to pick Captain Action over Shogun Warriors is a definite mistake...read both series again and tell me you still feel the same way...There's a reason Shogun lasted 20 issues over Captain Action's 5...
Posted 05/01/2008 at 07:35:33 AMShogun Warriors was so close it wasn't funny but the Wally Wood/Gil Kane art put CA over the finish line, barely.
Posted 05/01/2008 at 08:01:46 AMCaptain Action had some good Gil Kane work.
Posted 05/01/2008 at 08:52:47 AMPoor Steve Ditko. The guy also drew a terrible "Phantom 2040" mini-series for Marvel in the mid-'90s. Is it that hard for these old dudes to find work? Guess no one's really calling for him to take another crack at "Speedball."
Posted 05/01/2008 at 10:41:58 AMSilver Age artist Dick Ayers was responsible for the ManTech series. Now I'm depressed.
I'll agree with ROM being in the 'best' category. They took an action figure with a vague to non-existent backstory and really fleshed him out. The wraiths were pretty creepy for the day.
I think the toy failed because it was built as a 12" figure at a time when 3" figures were fast becoming the norm (Star Wars, Adventure People and new GI Joe).
Posted 05/01/2008 at 10:48:12 AMThe Transformers comics suffered from one huuuuuuge flaw: it seemed that no one with talent would draw it. Not only did it change artists constantly (like every issue or almost), but most artists could either draw the robots and sucked at drawing humans or it'd be the opposite. It was rare that an artist on the TF series was good with both human and robot illutration.
As for GI Joe: it's a far more adult comic than the Sunbow cartoon was (although I do love Sunbow). Still wish that Marvel would have continued the reprints of the series in nice TPBs instead of stopping at book 5 (and I'm missing book 3... the hardest volume to find of all five! Gah!).
Posted 05/01/2008 at 12:46:35 PMSo yeah, those comics are pretty sad...lol. I love the Chuck Norris comic just because it is so bizarre!!
Posted 05/01/2008 at 02:24:47 PMI think Ditko enjoyed his work on Chuck Norris - after all, he did pay homage to the hombre in Speedball #3, which featured the awesome fightin' skills of one Chick Harris.
Posted 05/01/2008 at 03:15:57 PMI know it's technically manga, but you leave my beloved YuGiOh! out of this topic :P??
Posted 05/03/2008 at 05:18:51 PM