Super Terrific Japanese Thing: Eel Juice

By Rob Bricken in Miscellaneous
Wednesday, July 30, 2008 at 2:07 pm

I love eel sushi. I love unadon, which is just eel on rice. Can't get enough of it. So I imagine I'm probably more open-minded than most Americans about the following product, and yet even thinking about it makes me want to vomit profusely.

20080728p2a00m0na027000p_size5.jpgEel Juice. An eel-flavored soft drink. Incidentally, BLLEEEAAAARGGHGH. Sez TokyoMango:

Cold beer on a hot day is so last century. Japanese people are drinking Eel Juice to survive the drenching summer heat of Tokyo. Unagi Nobori is a fizzy yellow drink distributed by Japan Tobacco, but it's actually healthy for you—it has vitamins A, B, D, and E, plus eel head and bone extract.

I know it sounds a little weird, but it is totally normal to put fish products in other foods in Japan. Shrimp crackers! Eel biscuits!

I have nothing but admiration for TokyoMango's Lisa Katayama, but I must respectfully disagree here—there is a world of difference between eel-flavored crackers and an eel-flavored beverage. Incidentally, that world is composed entirely of my vomit. Bleagh.


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