The 10 Dumbest Comic Book Hostess Ads

By Teague Bohlen in Comics, Daily Lists
Wednesday, Nov. 25 2009 @ 8:06AM
v2wonderwoman10.jpg
​
Okay, maybe we shouldn't say "the dumbest." Maybe we should only say "some of the dumbest," because really, there are like 100 horribly dumb Hostess comic book ads, with very few clear indicators as to which was more ridiculous than the other. These things were not made to be smart. And there are so many of these because the campaign ran forever, in almost all comics in the 1970s and 80s; they were lousy with Hostess ads for fruit pies and cupcakes and Twinkies and all the other sugar-packed goodies the company still sells today.

Kids read them all -- partially because they were so short, partially because they were conditioned to read a comic from cover to cover, partially because they starred actual comic superheroes, and not least because they were so stupid that even if you were also stupid, you were less stupid than they were. So not only could you get a big delight in every bite of Hostess, you could get an ego trip in every flip of the comic book page. Much thanks to Seanbaby's awesome Hostess Page for being the ultimate Hostess ad resource. If you need more delicious Hostess ad action, be sure to stop by there after you're done here. If you want a Hostess fruit pie, try a grocery.

10) Superman in "Gold Mine Rescue"
v2superman07.jpg
​
Wow, this has got to be Superman's least interesting adventure ever. Seriously. What a waste of Superman -- especially considering that the ungrateful little red-headed kid there at the end is still bitching that they didn't find any gold. And why does the title look like it was meant for a Charlie-Chan mystery? Most enjoyable about this is the last panel, in which you can almost hear the sarcasm in Clark Kent's voice. If you read that dialogue assuming that whenever Clark says "Jim," he means "you dumbass" it makes so much more sense.

9) "Thor Meets A Glutton for Gold!"
v2thor02.jpg
​
So let me get this straight: Gudrun the Golden is stealing the gold from Asgard. Thor's brilliant plan is to hook him instead with golden-hued Twinkies, so he leaves the real gold alone. Which works. But then at the end, Thor and Sif are talking about how Twinkies are preferable to real gold... so didn't you just completely fuck Asgard over, Thor? Nice work, God of Blunder.

8) Plastic Man in Gold for Dessert
v2plasticman01.jpg
​
Gold was always common to the Twinkies ads, of course, and this one was no exception. But really... a story that relies on the appetizing idea of Twinkies springing from Plastic Man's crotch? Not feeling that. And seriously, if that happens? Ixnay on the creamed-filling talk, dude.

7) Captain America in When It Rains, It Pours!
v2captainamerica11.jpg
​
Two generic crooks dressed like yellow idiots want to interrupt an American election. And to do that, they're going to flood the entire country with atomic-water? (Three Mile Island, meet Katrina; Katrina, Three Mile Island...) That might do a little more than just interrupt an election. Worse, Captain America's strategy here was to play off of his foe's lack of allegiance to his partner. That's great, Cap. Show him that loyalty means nothing in the face of fruit-filled mock-pastry. You're the champion of truth and justice, unless there's fucking apple pie involved.

6) Spider-man's Dream Girl
v2spiderman18.jpg
​
This is a motley crew of street punks -- the sleeveless black stereotype would in any other strip be harassing the chubby guy wearing a green sportcoat. But no, here they actually team up throw guys off bridges to harass their girl -- especially hurtful for Peter Parker, considering what happened to Gwen and all. But swingin' Pete isn't thinking about Gwen here, or Mary Jane, or Betty Brandt, or whoever. He's thinking about Lisa Skye, and he calls her Lisa Skye all the time like he was Corky from Life Goes On. I'm not sure how flinging cupcakes -- cupcakes that were in Peter Parker's picnic basket, mind you -- is any less coincidental than, you know, just punching the guys out. But whatever. We know one thing; Spider-Man brings massive numbers of cupcakes with him on dates. Apparently for this very reason.