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G.I. Joe is an ongoing consumer franchise and therefore there is merchandise available to consumers. There is a limited amount of G.I. Joe Retaliation product at retail now, but in light of the movie moving out to March 29, 2013, the majority of the movie line will be made available early next year in time for the film's release.I suppose this makes the most sense, to let the product out there go -- expect the usual sort of eBay price gouging if you can't find any of this in stores anymore -- and hold off on the rest until the movie is actually released. The bigger problem here is that Hasbro is now without the revenue they were expecting to generate from these figures. They will also now have to scramble to figure out what G.I. Joe items they'll be able to release for the next ten months. It's a troubling concern for Joe collectors, and one that could have a ripple effect throughout the entire toy industry.
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Given the current $10 price tags on action figures, I wasn't planning on investing in these anytime soon anyway. I just wait to find them in T.J.Maxx while pretending to look for underwear or ceramic mice.
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Wow, Hasbro was seriously left with the check for those expensive male hookers.
They are really going to waste a lot more time, effort, and money on this movie. Meanwhile fans of the property and potential movie goers will be left in mix of bewilderment and some pissed off rage-aholics. This 3-D conversion excuse will only be met with a 2-D ticket stub, and I gesture for others to do the same. Also if there are others that want to still see this film on time then go to the gopetition.com. They are petitioning for the movie to be still brought out on the June 29th date.
Considering that post-release 3D conversion rereleases are so popular right now, they could release Joe 2D now and specially rerelease it for 3D next year.
The fact that this would be less than a year until its 3D "reboot" shouldn't be a problem. For Hollywood executives. They would definitely make more money now and money later (if the movie is really as good as it looks in previews) than in a single release of both 2D and 3D where the formats compete with each other.
Hey, Hasbro? Wanna know how you can make back that revenue?
RELEASE THE GODDAMN FIRST EDITION TRANSFORMERS: PRIME FIGURES TO SOMEBODY BESIDES FUCKING WAL-MART WHO'LL LET YOU SELL THEM IN AMERICA!!!
I would feel kinda bad, but than I remember First Edition Bulkhead and can't really feel that bad.
Its troubling cause they put RENEGADES on hold for this fucking movie! That show was the best thing to happen to GIJOE in decades! and they fucking blew it!
This is going to leave them in a lurch I think cause the retailers already have the product in their stock rooms and now they cant sell it, so they are gonna be pissed as fuck cause they've already got their floor plans laid out for this junk and now they are gonna have to walk it back and figure out how to fill the shelves.
This is a hugely stupid move in so many ways.
MEH ....
give me the spex for the Cobra commander helmet and ill be content :)
as well as HOW to do it awesomely
I'd still like to know what they're doing with Duke. They made they toy and they also made it look like he died in the previews. I'll be pissed.
That's great. Too bad I can't even find many recent lines of Joes in stores. Forget the movie figures, the recent Joe output has been awesome, but stores have hardly had any. I can't even find regular Cobra Vipers much, never mind the awesome zombie ones. I hear some stores like K-Mart don't even carry Joes anymore.
And here's a telling display at a local Target:http://imageshack.us/f/11/2012...
Two Renegades Cobra Commanders and a Firefly. No sign of any of the figures from that line or the next I wanted to get, and I've been stalking this place and others every time I swing by. Now they are on clearance and the aisle has been taken over by Star Wars figures loaded with prequel and Clone Wars crap. Great.
Oh and there was a whole column of those lame cheap generic army figures a few pegs down. There are more generic cheap bootleg looking army figures than GI Joes. Lame.
Zartan kinda looks contagious. Or he copped Storm Shadow's look from Renegades (I know it gets a lot of crap here but it wasn't bad and the only look I hated was Storm Shadow. Toilet paper ninja?).
I don't get the logic. I know in the original he had issues with things exploding with him within the blast radius or...anything with him in the blast radius. And he hated sunlight. In this he's Sam Lowry. How does that work?
The supposition is that the 3D conversion is only half the story. Why blow a project when the merchandise is already on the shelf? Theories abound, one being that the new date coincides with Wrestlemania, which...talk about putting the cart before the horse.
Another is that putting the movie out while Avengers is dying down and Batman is starting up with Spider-Man thrown in just isn't feasible (considering the way Hollywood thinks) makes much more sense. It's wrong of course, because G.I.Joe done even close to right as it looks could just knock Spider-Man out of the running completely.
Forget Wrestlemania.
Didn't one interview mention that Hunger Games has shown March to be a good month to release a blockbuster film? So yeah, they are apparently delaying it a bit extra so they can get a March release, because a different film that appealed to a different demographic did well in a different year.
And if it sounds silly, Hollywood has used that approach before. It only takes one film for Hollywood to declare a trend and/or to "re-evaluate everything they know about films". When Daredevil did well with a February release, there was all sorts of hype and stories about how it proved that February was actually a good month to release action and/or comic book themed films. And don't forget Big Willy Weekend, where Hollywood thought any big-budget Will Smith movie released for the 4th of July weekend would be a multi-million dollar success, regardless of quality.
Paramount also just got flattened by Battleship failing at home while doing crazy money overseas so they're appealing to everyone that didn't grow up on these characters. And even at home we're such a tiny tiny voice that they're willing to sacrifice that good will that was suddenly built up over someone getting it right at least visually to appease FOREIGN MARKETS on a movie about G.I.JOE.
It just strikes me as absurd and typical of Hollywood that I'm gonna keep pointing that little factoid out.
My thought is they pushed back GI Joe because Avengers is still going strong and ANY new movie released now will fail because more people would rather want to watch Avengers, again and again. But to push its release forward so far makes no sense to me... As in why is Battleship doing so strong overseas but is a failure here?
They should just push back production on the toys, too, so they can produce them in 3D to match the film.
Still jaded about all this. Pulling back a movie to make it 3D? Ok, sounds plausible. Pulling it ONE fucking year? What is this? Duke Nukem Forever?
I wonder if Hasbro has a lawsuit on their hands. Not that they would want to jeopardize the relationship with Paramount, but essentially Hasbro is looking at lost revenue, which means possible job cuts/salary cuts...all because Paramount wants to rake in some extra cash from the more 3D zealous overseas markets.
Nah, Hasbro can just market and release 3D versions of the actions figures and vehicles next year, to go along with the movie.
(...or, wait, was that obvious joke done already?)
Otherwise, they risk not only losing revenue, but they shoot themselves in the foot by not being able to move the merchandise in their warehouses and distribution centers.
The problem I see, is that from january to march is not a good time for stores to be ordering new stuff, as most will still have left over toys from Christmas. Hasbro would need to have all the product out before New Year, I think.
And of course. Hasbro might look at the lower revenues this year and just cancel G. I. Joe outright...
Duke looks confused and emotionally hurt - really kind of captures the fandom reaction to his casting...
At least the article seems much more akin to news reporting than nerd rage, it seems like the beginning of a very interesting article.
This move is just so much bullshit. Everyone was hyped for this and now, by next year most people won't even remember it's coming.
FUCK OFF Paramount. FUCK RIGHT OFF
I was just asking this of my boss at the Big W (I'm a toy manager), and she didn't know and didn't care. "We have the product, put it out!" We are going to have a run on that next week for sure...
Huh, pretty much what I expected. Though I wouldn't worry too much about the revenue gap caused by the suspended production of the G.I. Joe toys, I think sales in My Little Pony toys is going to cover that gap just fine (especially come this fall).
It certainly should make Mattel think twice about its refrain of "maybe in a movie year" whenever anyone asks about a big-ticket item for Masters of the Universe Classics.
