Movies, Toys

G.I. Joe: Retaliation Just Got Pushed to 2013


Thumbnail image for gijoe retaliation posters.jpg

Were you looking forward to watching G.I Joe: Retaliation when it premiered next month on June 29th? Well, then you and I are both fucked because Paramount has decided as of today it’s going to be held back until March 2013 in order to make it 3-D. For the record, this isn’t for America so much as foreign countries, which love 3-D movies more than we do and bitch about 3-D way less.

This is still pretty fucked, though. I can’t think of a single movie that was suddenly pushed back this far this close to its premiere. I guess it’s good that Paramount has decided to take its time with the 3-D post-conversion rather than crapping it out Clash of the Titans-style, but still. Movie companies live or die their summer movie gross projections, so it’s not a simple matter of saying, “Ah, we’ll just make that money next year.” Paramount apparently had to convince co-producers SpyGlass and MGM to making this drastic move and pay for the whole thing themselves.
And what about Hasbro? Did they get any say in this? Aren’t G.I. Joe: Retaliation toys on toy shelves right now? These figures have been produced and shipped and stocked months ago; Hasbro can’t ask retail stores if they mind putting all their shit in the back until March. I wonder if Paramount has to pay Hasbro some kind of restitution for the loss they’ll incur on the Retaliation figures without an in-theaters movie to promote them, or if Hasbro is just getting totally fucked. 
In related news, FUCK YOU PARAMOUNT I WAS LOOKING FORWARD TO THIS. Dicksnacks. (Via Deadline)

About Author

Robert Bricken is one of the original co-founders of the site formerly known as Topless Robot, and its first editor-in-chief, serving from 2008-12. He brought the site to prominence with “nerd news, humor and self-loathing” as its motto, raising it from total internet obscurity to a readership in the millions, with help from his savage “FAQ” movie reviews and Fan Fiction Fridays. Under his tenure Topless Robot was covered by Gawker, Wired, Defamer, New York magazine, ABC News, and others, and his articles have been praised by Roger Ebert, Avengers actor Clark Gregg, comedian and The Daily Show correspondent John Hodgman, the stars of Mystery Science Theater 3000 and Rifftrax, and others. He is currently the managing editor of Despite decades as both an amateur and professional nerd, he continues to be completely unprepared for either the zombie apocalypse or the robot uprising.