Japanese pro-wrestling frequently blurs the line between comic-book superheroes and grapplers, with many of its greatest superstars wearing Power Ranger-like costumes. Now the line is blurred even further, as Yukihero fashion takes the look upscale. I guess the upside for models is that you don't need a pretty face if it's gonna be hidden by the Far-East equivalent of a Lucha mask.
Like pro-wrestlers, the models need to know their moves and stay in shape. Also, the outcome is pre-determined: you'll never afford this stuff, and few who can will actually wear it in public.