Okay, I think this officially marks the first "let's do this because Lego did well" announcement, possibly under the logic that because Minecraft looks blocky, it is therefore exactly like Lego. Of course, Lego did strike up a deal for Minecraft Lego last year, so the tie-in merchandise will be perfect synergy. I'm still waiting for the Asylum/SyFy to announce a Mega Bloks movie.
They'd better not reveal how you tame a horse, though. Some secrets need to be maintained.