Alien Invasions, Giant Tentacles...The Pepsi Max Prank That Fooled the UK

By Luke Y. Thompson in Food & Drink, Nerdery, Tech
Friday, March 28, 2014 at 10:00 am

pepsimaxbus.jpg

Oh, augmented reality, what can't you do?

A little application to a UK bus shelter, and people waiting for their transportation were confronted with tentacles from the sewers, debris from space, and giant robot attacks.

Most caught on pretty quickly, but it was still cool. For a moment, They Believed.

Too bad it was promoting a drink as terrible tasting as Pepsi max. But I guess that just makes the company try harder.



via Foodbeast

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