"First thing in the morning, what do I see, a pile of shit staring at me."
In an attempt to get people in India not to leave their shit just lying around - literally - the U.N. has hit upon a novel solution - an anthropomorphic cartoon turd who'll lick you in the face. Unlike, say, Senhor Testiculo, Mr. Poo is a villain, as seen in the online game where you have to flush his turd minions away.
Now, if I were to ask you, "Seeing as how this is a campaign intended for an Indian audience, what do you imagine would be the most stereotypical thing they could do to market themselves?" and you said, "Why, a music video full of singing and dancing bowel movements and a disco toilet, of course!" we'd be right on the money.
You wanna see it? Of course you do. It's actually catchy as hell.