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This is still pretty fucked, though. I can't think of a single movie that was suddenly pushed back this far this close to its premiere. I guess it's good that Paramount has decided to take its time with the 3-D post-conversion rather than crapping it out Clash of the Titans-style, but still. Movie companies live or die their summer movie gross projections, so it's not a simple matter of saying, "Ah, we'll just make that money next year." Paramount apparently had to convince co-producers SpyGlass and MGM to making this drastic move and pay for the whole thing themselves.
And what about Hasbro? Did they get any say in this? Aren't G.I. Joe: Retaliation toys on toy shelves right now? These figures have been produced and shipped and stocked months ago; Hasbro can't ask retail stores if they mind putting all their shit in the back until March. I wonder if Paramount has to pay Hasbro some kind of restitution for the loss they'll incur on the Retaliation figures without an in-theaters movie to promote them, or if Hasbro is just getting totally fucked.
In related news, FUCK YOU PARAMOUNT I WAS LOOKING FORWARD TO THIS. Dicksnacks. (Via Deadline)
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Hasbro actually initiated this push for Paramount to move the movie back a year. Why? Look at how poorly Battleship did and then you'll understand why the release date for G.I. Joe was pushed back a year. To prevent 2 Hasbro properties from failing, they are just leaving it to 1 film thats lingering at the box office. So take a minute and realize this, when a company wants to save a burning ship, they don't torch the life boats.
With the string of marketing screw-ups with G.I.Joe coupled now with the totally botched release of G.I.Joe 2 Retaliation, I really see only one person at fault.
Hasbro CEO Brian Goldner.
Goldner has sufficiently been in charge of all things related to the issues which have deteriorated including the now botched release date.
Internal rumors have it that the new movie has very little substance in which audiences are not favorable of. The previous example being Battleship. Full of special effects but little in the terms of story.
Goldner makes the hair brained idea to scrap the Retaliation release date to go and refilm key scenes in gimmick 3D and retroactively processes other 2D scenes to appear like 3D.
This delay with cause untold millions in interest payments alone due to the delay and punish Hasbro stock consequently.
Clearly these latest actions by Goldner makes Retaliation stink of 'bad movie' because and as a consequence of his mismanagement, the film is automatically suspect; jeopardizing earnings whenever the film is revealed to the dollar conscious public.
Now is the time for Brian Goldner to step down. Allow a more conscious CEO to emerge and marshal the Hasbro company so better product can be made and better product can be marketed properly and efficiently. Unlike the current state of affairs.
Actions taken by Goldner can bankrupt a corporation making it susceptible to companies like Disney. Like Marvel Entertainment, Hasbro could easily be purchased by media giant Disney where G.I.Joe would forever be a Disney brand like Micky Mouse.
Lets hope Hasbro can recover from this total disaster by eliminating Brian Goldner's ill-suited position.
Goldner is at the top of this food chain. The man most directly responsible for any bungling that occurs. Not Paramount. Remember Goldner is the top executive producer on this project. He is top dog.
Same thing for Battleship. He was top executive. Are you suprised? That the CEO of Hasbro is also the executive producer of the hasbro property-based movies? They messed up Battleship and by all accounts, Retaliation was using similar formula.
The producers baulked. Plain and simple. Shooting extra content and 3D in the hope of mopping up this mess.
Do you really think Paramount after all of the millions in promoting this picture would back down from a July 4th weekend premiere? Give me a break. Sillier movies have been released no matter what while the studio grins and bears.
Goldner is responsible for this dunderhead decision to cancel the release date. Lock, stock, and two smoking barrels.
Good. Hopefully the world will end before this turd finally drops. Because I know it's gonna be shitty and no amount of make-believe and wishful thinking is going to change that. I remember a time not to distant in the past when all the fan boys were talking about the first GI Joe movie like it was the coming of the messiah...and then, ice didn't float, and one of the Wayan's brothers appeared to be speaking Gaelic for no reason, and Dr. Mindbender was really Cobra Commander, and instead of being a cool movie, it sucked...and then the Nerd Rage...Yeah I hope the 2012 end of the world predictions are true now. GI Joe doesn't need John McClane or The Rock, it needs a tombstone and a witty epitaph.
Ha..ha..ha. This...this is a joke right?...right? Aw...DAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMIIIIIIIIIIIIIIIIT!
*stacks then flips all the tables*
So take this with the BIGGEST grain of salt ever but:
http://www.tfw2005.com/boards/...
I saw this post on a board I frequent, this poster had been around for awhile and I've never known them to troll. so maybe it's true probably not, but it's a quick interesting read.
When was the last time hollywood executives pulled a movie because it was awful? They don´t care about quality.
Did they really think Battleship was awesome? Nope, they thought people was going to watch it because it looked like Transformers, and had Rianna in it.
Retaliation maybe a good GI JOE movie, but if it doesn´t appeal to the largest demografic is going to bomb, just like John Carter.
hope parmount is ready to wind up not ranking in the cash it would have made by delaying it all so they could make it 3d. plus hope when if it manages to warrent a third one Hasbro tells Paramount no way you screwed us big time by doing what you did with gijoe 2 . and shop the movie rights some where else now
I read that Wrestlemania 29 is happening that same weekend, which makes sense as The Rock is supposed to be wrestling at the event...
Except the first movie did very well in Asia (Japan and South Korea, specifically) thanks to Byyng-Hun Lee.
Oddly, the only reason the sequel even exists is that foreign grosses did unexpectedly well last time, pushing the total take north of $300 million.
Admittedly, something like 10% of that was South Korea, which is why there's so much Storm Shadow-focused marketing of this movie.
It was the first one (outside of IMAX stuff) to prove that mainstream adult audiences would pay a premium for 3D, though. That 3D itself is a very old technology doesn't mitigate the fact that Avatar was a game-changer.
It's worth noting that outside of North America the G.I. Joe brand is as minor as a very minor thing. European and Asian kids couldn't give a flying fuck about the toys/cartoons now and it has no retro factor for the 20/30 somethings. The only "history" the brand has to most is one shit movie.
F-You Paramount!!! I was looking forward to seeing this because it looks like the G.I. Joe movie fans have been waiting for. 3D is nothing more than a fad. Fans need to find this douche who decided this and bombard his email.
You know who's loving this news today? Vince McMahon and WWE. Most likely they're going to run Rock vs. Brock Lesnar at Wrestlemania 29 at Giants Stadium the first week of April, so all of the GI Joe press junkets and hype will feed right into that. Rock already helped draw the largest PPV buyrate for Wrestlemania this last year, in years if not ever...this could bring more casual eyes to watch Roadblock kick some more ass.
I'm sure this idea was thought up by one of the studio heads, while he was doing cocaine off his secretary's lower back whilst angrily fisting an intern. So makes sense.
As a European this 3-D bullshit baffles me. Everyone i know hate that shit.
It's just that we aint got no choice, all big movies these days are ONLY in 3-d so they can milk us on some extra cash.
If were gonna blame anyone it's Canada, they brought us James Cameron.
QFT. Only thing 3D does for me is give me headaches. Doubly so for films digitally converted after production, that just plain looks like crap.
As an inhabitant of a foreign country other than the US I have this to say "WE DON'T LIKE 3D ALL THAT MUCH!"
Wait wait...to please FOREIGN MARKETS they're holding back a movie about G.I.JOE.
Jesus, Paramount...
Ya know what's funny? It was the nerd fan-boys that did this in a way.
Everyone went ape when Avatar was released a few years back, a crap sci-fi movie that made a ton of money simply because it was the first 3D movie and people love looking at shiny distracting things. Studios took note and 3D was the big thing.
Then The Avengers opens, and look - I'm a comic nerd but after seeing the movie? It really doesn't live up to all the hype in my opinion. But because we have the perfect nerd shit storm of Whedon fans and Marvel zombies proclaiming it the best movie since Citizen Kane and driving the word of mouth, it wins all the money at the box office and now studios are afraid that their films will be devoured by The Avengers or other super hero films.
So who's to blame for GI Joe getting pushed back? You all are, or at least the ones that let their obsessed fan boys go out of control for two over hyped films that really don't deserve it.
And yes, I talked shit about The Avengers. So what? To anyone who ever watched a super hero movie, name one new or different thing The Avengers did. It didn't suck, it just wasn't THAT good.
It's not so much that you're completely wrong, it's your stupidity that really makes you stand out.
1.) One of the first 3D movies ever was House of Wax starring Vincent Price and that was in 1953. 2.) Audience reception, critic reviews, and the box office gross for Avengers would prove you wrong. Avenger did everything required of a summer movie and more.3,) repeating the words "fan boys" and talking like you are smart just makes you look like an elitist dick.4.) Do you even think before you say things? I'm guessing no and you just spew fact less opinion bullshit on the internet to look cool.5.) G.I. Joe doesn't even deserve the Avengers level hype.
Avatar was not the first 3D movie by a loooooooooooooong shot. It wasn't even the first of the 3D movies made in the 2000s.
The old release would have sandwiched it in between Prometheus and Batman, and either of those movies on their own would have wiped the floor with it.
That's still something they should have thought about months ago. The biggest mistake here is that it was so damn close to release, the hype had been built up and the merchandise is OUT already. All they're doing here is shooting themselves in the foot and opening themselves up for a lawsuit from their partners and a PR backlash from everyone else.
We foreign devils dont actually love 3D... its just most of the time thats only flavour of movie we get. Lets look at Prometheus for example. Coming out next week.
Only option we have for that is to see it in 3D, no mention or even option of 2D one. Same thing for Avengers, tho it did get a 2D version out... about a month after release and just in one of the smallest theaters.
Atleast thats how it is in Finland.
To everyone saying "oh, they saw it and it sucked, so it got punted" - that's BS. This thing's been in the can for a couple of months now, and they've had the actors out doing press junkets. If they were going to bury it, there would have been signs (no trailers, no sneak-peek footage, no test screenings, etc.). And there'd have been SOMETHING in the Hollywood press about how big a disaster this was; remember what happened with John Carter. EVERYONE knew it was a bomb well before it came out.
You don't get the Rock, a guy Forbes just put on the list of the 100 most powerful people in entertainment, out talking to press for a movie for the last two weeks when you know ahead of time you're going to push.
I'm leaning more towards the "they panicked after Battleship got destroyed" theory. It's the only one that makes a whit of sense given that everything seemed normal until about 3 PM today.
I think the Paramount executives saw the movie and said:
"Where is Channing Tatum? This movie needs more Tatum! Go back and gimme the Tatum! and while you are at it add some 3D effects, all action movies need 3D".
This actually has nothing to do with 3D. That's just what they're saying to cover up the real reason. WWE and the Rock have a contract signed that puts him in one of the main event matches for Wrestlemania 29 on April 7th. This allows the WWE to cross promote the Rock and this movie at the same time.
Except WWE has no financial stake in Retaliation. If it makes money, it doesn't benefit them at all. That it's pushed back to the end of March is all about accounting.
(At least if it was a Universal movie, I could see some distant tie-in.)
Battleship bombed and between Prometheus, Brave, Spider-Man, and Dark Knight in the summer and the likes of Skyfall and the Hobbit at the end of the year this movie won't stand a chance in 2012. 3d Conversion sucks too, just an attempt to make more money by the studio
Huh. I work for Target, and I know for a fact that we have the toys in-store right now. They'r supposed to be released on Monday, I think. What the hell are we supposed to put in their place?
"going to be held back until March 2013 in order to make it 3-D."
TRANSLATION: we just saw the movie and it sucks balls. So to attempt to make some profit out of this steaming pile of crap, we're going to ad 3D and push it to next year where other movies we have coming up can maximum our profits.
