The Funny or Die folks are marketing geniuses, I'll give them that - by calling their new show "@midnight," they guarantee Twitter trending.
I'm just not entirely sure why, after finding success with Will Ferrell skits, Samuel L. Jackson self-parodies and Don Cheadle as Captain Planet, they couldn't think of a better format than Tosh.0 meets Jeselnik Offensive, with Chris Hardwick.
OMG, #makingfunofhashtags is the shit, yo! Once it goes daily, I wonder if the videos they find will be newer than ones we found six days ago. On the other hand, maybe it proves that being a game-show host is a natural calling for Hardwick.
Unfortunately I can't find the relevant video that comes to mind - just a transcript - but who are the ad wizards who came up with this one?