Tonight: Funny or Die Will Begin Following Stewart/Colbert With…a Chris Hardwick Game Show?

The Funny or Die folks are marketing geniuses, I’ll give them that – by calling their new show “@midnight,” they guarantee Twitter trending.

I’m just not entirely sure why, after finding success with Will Ferrell skits, Samuel L. Jackson self-parodies and Don Cheadle as Captain Planet, they couldn’t think of a better format than Tosh.0 meets Jeselnik Offensive, with Chris Hardwick.

OMG, #makingfunofhashtags is the shit, yo! Once it goes daily, I wonder if the videos they find will be newer than ones we found six days ago. On the other hand, maybe it proves that being a game-show host is a natural calling for Hardwick.

Unfortunately I can’t find the relevant video that comes to mind – just a transcript – but who are the ad wizards who came up with this one?