Given that movie rights are different than video game rights, you might be surprised by who shows up at the end. One character, I expected; the others, less so.
And it's too bad the toys for this are unposeable statues. An Iron Man with that many pop-out guns and missiles would be cool indeed.
Now, when will they go full-on with Star Wars and/or Muppets (yes, I know there are items here and there, but they've yet to really go for it) - 3.0?