Nerds Win: Barbie Is a Computer Engineer

By Rob Bricken in Nerdery, Toys
Friday, February 12, 2010 at 3:03 pm
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Remember when Mattel was running a poll to see what Barbie's next job would be, and I exhorted you all to vote for Computer Engineer and make Barbie a nerd? Well done. From Mattel's press release:
For the first time ever, Barbie® asked the world to help her select her next career. Over the past few months Barbie® did research around the world and also conducted an online voting campaign, calling upon the world to vote for her doll's next career - Barbie® has asked her Twitter followers and fans on Facebook to help her with this important career decision.

But that's not all! Consumers loudly campaigned for another Barbie® career. The winner of the popular vote is Computer Engineer. Computer Engineer Barbie®, debuting in Winter 2010, inspires a new generation of girls to explore this important high-tech industry, which continues to grow and need future female leaders.

"All the girls who imagine their futures through Barbie will learn that engineers - like girls - are free to explore infinite possibilities, limited only by their imagination," says Nora Lin, President, Society of Women Engineers. "As a computer engineer, Barbie will show girls that women can turn their ideas into realities that have a direct and positive impact on people's everyday lives in this exciting and rewarding career."

To create an authentic look, Barbie® designers worked closely with the Society of Women Engineers and the National Academy of Engineering to develop the wardrobe and accessories for Computer Engineer Barbie®. Wearing a binary code patterned tee and equipped with all the latest gadgets including a smart phone, Bluetooth headset, and laptop travel bag, Computer Engineer Barbie® is geek chic.

I didn't think anything would cheer me up after FFF, but this sure does. I don't even mind that Barbie's laptop is ludicrously pink, although I think it's a shame Mattel didn't give her a tiny Mountain Dew or bag of Doritos. You'll be able to pre-order here eventually; thanks to everyone who sent this in. (Via Gizmodo)

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