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Wonder Woman Teams Up with Fashionista Diane von Furstenberg to Tart Up Your Daughters


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Warner Bros. Consumer Products sent out a press release in front of the upcoming NY Licensing Show, where they announced Mattel would be making figures for the upcoming Batman: The Brave and the Bold cartoon. Some sites are reporting this as news, but since Mattel makes all the Batman cartoon toys, I don’t know why anyone’s surprised. No, the real news is this:

WBCP, on behalf of DC Comics, recently announced a partnership with fashion design icon Diane von Furstenberg for a Wonder Woman-inspired collection that will be launched later this year and sold in 22 free-standing DVF boutiques and top department stores worldwide. The collection debuts in October 2008. The limited edition collection will include a capsule of ready-to-wear, small leathergoods and footwear inspired by the motifs and symbols of the iconic DC Comics Super Hero. […]

The DC Super Heroes presence at the show also includes Supergirl, a property successfully platformed in the U.S. in 2007 through a groundswell of activity for ?fashionistas? and ?actionistas? alike. Fueling interest in 2008 is an exclusive Supergirl fashion collection that will be available later this year.

This is awesome. For all that Wonder Woman is one of DC’s “big three,” she’s been out of the public consciousness (and many comic fans’ consciousness) since the Lynda Carter heydays. Wonder Woman is an icon of women’s power, her costume is likewise iconic (if totally ridiculous given her Greek myth origin) and she’s due for a comeback. If my wife is any indication, non-nerd women certainly love Ms. von Furstenberg’s couture, so it should help get some girls into comics.

Unfortunately, all the good will built by Wonder Woman will be undone by Supergirl, who has dressed like a teenaged prostitute for nearly a decade now. Supergirl merchandise will be bought by cam-whores and aspiring cam-whores.

Last but not least, look at that Wonder Woman Underoos box up there. Wonder Woman is clearly thinking of children’s underpants, and nothing else. How perverted is that?