Say what you want about the Star Trek movie marketing, you can’t say they aren’t trying. Yesterday we saw the guitar-rock-heavy commercial made for the WWE-watching set; but Paramount is also trying to get the opposite end of the spectrum — hipsters — by hiring artists to make bizarre Trek-inspired art like these custom Enterprise models. Now, Toys R Evil has helpfully compiled the images into the above Flickr sideshow, so I’ll let him explain what’s going on, too:
Respected graffiti, FX, and pop artists from all over the world have
designed their interpretation of the USS Enterprise – for The
ENTERPRISE PROJECT – as part of the promotions for the upcoming J.J.
Abrams-directed STAR TREK.
These 34-inch-long replicas of the USS Enterprise from the upcoming
film were cast from the actual 3D digital models created for the film
by Industrial Light & Magic. These models will begin touring the
world starting in March (See the location details on each ship to find
it’s current location).
This is all bizarre, but kind of neat. But who else’s mind is blown by the fact that Lucas’ ILM worked on the Star Trek movie? I figured Marvel and DC would merge before anything Lucas-owned would ever work on Trek. I mean, it makes sense, and it’s not really that big a deal, but… wow. (Via Toys R Evil)
Robert Bricken is one of the original co-founders of the site formerly known as Topless Robot, and its first editor-in-chief, serving from 2008-12. He brought the site to prominence with “nerd news, humor and self-loathing” as its motto, raising it from total internet obscurity to a readership in the millions, with help from his savage “FAQ” movie reviews and Fan Fiction Fridays. Under his tenure Topless Robot was covered by Gawker, Wired, Defamer, New York magazine, ABC News, and others, and his articles have been praised by Roger Ebert, Avengers actor Clark Gregg, comedian and The Daily Show correspondent John Hodgman, the stars of Mystery Science Theater 3000 and Rifftrax, and others. He is currently the managing editor of io9.com. Despite decades as both an amateur and professional nerd, he continues to be completely unprepared for either the zombie apocalypse or the robot uprising.