Stupid World of Warcraft-playing girls. I was all set to make a joke about how girls never play World of Warcraft and thus would never buy the Horde and Alliance flavors of Mountain Dew Game Fuel, let alone turn into an elf and orc and start fighting each other in a supermarket over said beverages… but then I remembered that many attractive women do play WoW and probably do transform into elves and monsters and fight in supermarkets and would be pissed if I said they didn’t exist. Goddammit. You’re ruining it for me!
Robert Bricken is one of the original co-founders of the site formerly known as Topless Robot, and its first editor-in-chief, serving from 2008-12. He brought the site to prominence with “nerd news, humor and self-loathing” as its motto, raising it from total internet obscurity to a readership in the millions, with help from his savage “FAQ” movie reviews and Fan Fiction Fridays. Under his tenure Topless Robot was covered by Gawker, Wired, Defamer, New York magazine, ABC News, and others, and his articles have been praised by Roger Ebert, Avengers actor Clark Gregg, comedian and The Daily Show correspondent John Hodgman, the stars of Mystery Science Theater 3000 and Rifftrax, and others. He is currently the managing editor of io9.com. Despite decades as both an amateur and professional nerd, he continues to be completely unprepared for either the zombie apocalypse or the robot uprising.