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G.I. Joe Twists the Knife a Little Deeper

G.I. Joe Twists the Knife a Little Deeper

By July 20, 2009 Movies, Toys 0 Comment

By all accounts, the early reviews for G.I. Joe: Rise of Cobra are mainly “better than I thought it would be.” Whether than means it’s shitty but less shitty than anticipated or genuinely good remains to be seen. But here’s a new TV commercial for the flick with a smattering of new footage, set to… sigh… Kid Rock’s “American Badass.” 
I’m trying to decide what’s more disheartening here — that there’s a G.I. Joe movie using a Kid Rock song as its background music, which by itself makes genuinely sad, or the fact that using “American Badass” is utterly senseless, given that the movie has gone waaaaay out of it’s way to turn the Real American Heroes into an indistinct international fighting force. You can’t have it both ways, G.I. Joe movie. You’re the one who decided the Joes weren’t an American team, so you can’t use “American Badass.” Right now, you’re just rubbing salt in the wound.

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About The Author

Robert Bricken is one of the original co-founders of the site formerly known as Topless Robot, and its first editor-in-chief, serving from 2008-12. He brought the site to prominence with “nerd news, humor and self-loathing” as its motto, raising it from total internet obscurity to a readership in the millions, with help from his savage “FAQ” movie reviews and Fan Fiction Fridays. Under his tenure Topless Robot was covered by Gawker, Wired, Defamer, New York magazine, ABC News, and others, and his articles have been praised by Roger Ebert, Avengers actor Clark Gregg, comedian and The Daily Show correspondent John Hodgman, the stars of Mystery Science Theater 3000 and Rifftrax, and others. He is currently the managing editor of io9.com. Despite decades as both an amateur and professional nerd, he continues to be completely unprepared for either the zombie apocalypse or the robot uprising.