I know I ran Leona Lewis’ “I Will See You” theme song to Avatar previously, but the official video just came out, and HOLY SHIT DOES IT MAKE ME NOT WANT TO SEE AVATAR. There’s even some new footage from the movie in the movie that seems like it could potentially be cool but all I can feel is hate and disgust while Lewis’ heart goes on and on and fucking on in the background. Ugh.
Man, if Avatar has made one misstep, just one, it has to be this, right? As much as James Cameron thinks he’s made another mass audience masterpiece like Titanic, Avatar is totally a weird sci-fi film. It’s going to be watched primarily by nerds, and not the millions of women, girls and moms who saw Titanic. This song will not trick them into seeing Avatar, and it will only serve to foster ill will in the nerds who are the movie’s true audience. Because I will gladly pay someone the $10 ticket price if I never have to hear this song ever again.
Robert Bricken is one of the original co-founders of the site formerly known as Topless Robot, and its first editor-in-chief, serving from 2008-12. He brought the site to prominence with “nerd news, humor and self-loathing” as its motto, raising it from total internet obscurity to a readership in the millions, with help from his savage “FAQ” movie reviews and Fan Fiction Fridays. Under his tenure Topless Robot was covered by Gawker, Wired, Defamer, New York magazine, ABC News, and others, and his articles have been praised by Roger Ebert, Avengers actor Clark Gregg, comedian and The Daily Show correspondent John Hodgman, the stars of Mystery Science Theater 3000 and Rifftrax, and others. He is currently the managing editor of io9.com. Despite decades as both an amateur and professional nerd, he continues to be completely unprepared for either the zombie apocalypse or the robot uprising.