Drunken Robots in Love

Okay. I’m having a hard time understanding this myself, so let me try and break it down for all of us:

? Spike Jonze is making a short film called “I’m Here.”
? This is the trailer for the film.
? It’s about robots in love, and the robots all look kind of unsettling.
? The film has been made for Absolut Vodka. For some reason.

It’s why Absolut Vodka hired Spike Jonze to make a film about robots in love that I’m having a hard time with. Do the robots drink vodka to get over heartbreak? Do they run on vodka? Was Jonze drunk on vodka while shooting the film? All of the above? I don’t have the faintest clue, but thanks to Agent M for the tip.